Psychological Operations
in Afghanistan

By  Herbert A. Friedman

CONTINUED

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On November 2, the Pentagon announced that they had dropped a new aerial propaganda leaflet. The oversized leaflet depicted three photographs of the face of Taliban leader Mullah Mohammed Omar targeted by the crosshairs of a gun scope at the far right. The Mullah had earlier forbidden any photographs of himself. To the left of the photographs were three photographs of the license plate of one of Omar's vehicles, again covered by the crosshairs. This second photo was probably taken during an earlier operation when an American Predator unmanned surveillance aircraft fitted with two "Hellfire" anti-tank missiles had targeted the car but allegedly was not allowed to fire due to a rules of engagement dispute. General Tommy Franks later stated that he had full authority to fire but was unable to get the car in a clear field of fire where there would be no collateral damage. To the left of the leaflet are three pairs of eyes alternated with the text "We are watching!" The leaflet is identical on both sides except for the text, which is in Pashto or Dari. The Pentagon announced that 16 million leaflets have been produced and would be dropped in batches at intervals.

This permission to fire at enemy leaders was discussed in an 18 November 2001 Washington Post article by Thomas E. Ricks titled "Target Approval Delays Cost Air Force Key Hits." Ricks claimed that:

As many as 10 times over the last six weeks, the Air Force believed it had top Taliban and al Qaida members in its cross hairs in Afghanistan but was unable to receive clearance to fire in time to hit them, according to senior Air Force officials - Air Force Lt. Gen. Charles F. Wald, who until earlier this month commanded the air campaign, has complained about the clearance problems directly to Franks more than a dozen times since the war began on 7 October, officials said. They said he never received a response. "CENTCOM was a black hole on this," one officer said, referring to the Central Command...Adding to these problems has been recurring friction between the military's operations and what amounts to a parallel war being waged by the CIA, which has played a significant combat role in Afghanistan, carrying out its own airstrikes with unmanned aircraft and deploying covert operatives on the ground, officials said - the CIA is not only gathering intelligence but also conducting airstrikes using an unmanned aircraft that carries missiles. Officials disclosed that over the last month, the agency's drones, called Predators, have fired about 40 Hellfire antitank missiles, a first in warfare - U.S. Special Forces troops are now being forced to go into Afghanistan on the ground to pursue members of the al Qaida terrorist network and Taliban leaders who could have been killed from the air earlier in the campaign.

Matthew Wallin of the American Security Project suspects that leaflets depicting the Taliban leaders were not effective. He says:

The premise of using printed material like leaflets in a country with low literacy rates presents an immediate challenge. For a leaflet to be effective in Afghanistan, it has to convey a simple message without assuming that the viewer can read, and convince that viewer to take a specific course of action. Beyond just the fundamental issue of low literacy, the target audience must have familiarity and understanding of the images used—and images that are familiar to American producers of these materials might not be familiar to an Afghan audience.

As Afghanistan also has little television or print media, images that may seem commonplace to westerners may cause the target audience to draw a blank. For instance, images of Osama bin Laden or Taliban leaders in leaflet materials resonated little with rural Afghans who had no knowledge of what these figures looked like. Subsequently, leaflets of these individuals depicted with crosshairs superimposed over their faces may not have conveyed the same message to Afghans as it did to Westerners.

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Leaflet EF3C14L1

The same general image was used in another leaflet except that there was one set of eyes and one photograph of the alleged Omar. This might have given the Taliban leader a laugh because as you will discover later in this article, the photograph may not have been of Omar. It is possible that the Coalition had the wrong man on the leaflet.

You are under our observation!

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Photos of Omar used in News Reports of his Death

Note: The Coalition searched for Mullah Omar for 14 years without success. In 2015, Afghan officials reported that he had actually died in Karachi, Pakistan in 2013. The Afghan spy agency had pronounced him dead in 2011, only to back off those claims later. There is still debate about whether he is really dead or this report is further Taliban disinformation. On 30 July 2015, the Taliban announced that a new leader had been appointed, Mullah Akhtar Mansour. He called for unity, saying that the group will continue fighting. On 21 May 2016, the Coalition reported that it had attacked and likely killed Taliban leader Mullah Akhtar Mansour by a drone strike in a remote region along the Afghanistan-Pakistan border. A week after the death of Mansour had been verified, the Taliban named a senior religious cleric, Mawlawi Haibatullah Akhundzada as its new leader, a decision the Afghan militant group hopes will avoid succession disputes.

300,000 copies of this leaflet were disseminated by Task Force Sword. Also known as TF 11, it was first inserted into Afghanistan in October 2001. On 19 December 2001, after it had been concluded that any remaining al-Qaida and Taliban elements believed to be in Tora Bora had melted into the local population or fled into Pakistan, TF Sword was inactivated.

We should also mention that the Coalition loved this symbol of watching eyes. During Operation Iraqi Freedom, three different leaflets were prepared that depicted a pair of eyes ominously watching the viewer. Besides the implied threat “We know where you are,” some believe that there was also an implication of the “evil eye.”

This image is from a 2010 report on the U.S. Marine Corps Information Operations, and their attempt to get into the PSYOP business rather than rely on the Army. Some of the text is:

Information Operations is not all about technology, Focused on individual capabilities, i.e., PYSOP, EW, CNO, etc., Strategic Communication, or Public Affairs.

It is all about influencing key decision makers and populations through operations within and affecting the information environment, The art of integrating lethal and non-lethal capabilities to affect the information environment (supports combat operations), Employed across the spectrum of conflict and throughout every phase of operations, and Consistent with strategic communication goals and synchronized with public affairs.

Why do I depict it? Because it shows the images of various wanted terrorists, including that of Mullah Omar above.

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Leaflet AF-3-D-5-L2

On the subject of watching the enemy, this leaflet depicts what appears to be an eagle keeping careful watch over the countryside. This appears to be an early leaflet because it does not use the term “Coalition.”

The Joint nations are watching you
Cease resistance, otherwise you will be killed

Note: I have also seen this leaflet without code number and with the top message with a green background.

On the same day, the Pentagon stated that leaflets had been dropped warning the Afghans not to pick up the yellow cluster bombs that were similar in color to the HDR food packets. Human rights groups had criticized the use of the cluster bombs because it was thought that children might be attracted to the bright yellow color. The Pentagon reported that the color of the humanitarian Daily Rations would be blue in the future.

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Humanitarian Aid Packet and BLU 97 Cluster Bomb

On the same day, the Pentagon stated that leaflets had been dropped warning the Afghans not to pick up the yellow cluster bombs that were similar in color to the HDR food packets. Human rights groups had criticized the use of the cluster bombs because it was thought that children might be attracted to the bright yellow color. The Pentagon reported that the color of the humanitarian Daily Rations would be blue in the future.

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AFD39

The warning leaflet is AFD39. The leaflet depicts a hand reaching toward a food packet on one side and a short message explaining that this is safe. The back of the leaflet depicts a hand reaching for a bomblet, and shows bomblets in several forms on the ground. There is a skull and crossed bones at the center of the leaflet warning finders of the danger. The text is short and sweet:

Clean and safe food / Halal

Bomb/Danger

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AFD29o

There is an entire series of leaflets coded AFD29 with an added letter. The last I have seen is AFD29u. Most have the same general message. On the front they usually depict Aiman al-Zawahiri and Osama bin-Laden. On the back the two terrorist leaders are pictured again with a text:

$25,000,000 reward for information leading to the whereabouts and capture of these two men. Contact Coalition authorities.

2,310,000 copies of this leaflet were disseminated by M129 leaflet bombs in the first year of the war.

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Handout AFG021j

This is a handbill, which means it is larger than the standard leaflet and meant to be handed to the target audience, not dropped on them. The front has two photographs of Osama bin Laden and the back is all text in Pashto, Dari and Arabic. The text is:

Osama bin Laden

Fugitive Felon

Osama Bin Laden is responsible for the torture, death and suffering of Afghans. Give us information regarding his hiding place so we can capture him. We are working with the fighters for his arrest and you can help us.

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Leaflet rolls being packed at Fort Bragg, NC for loading on to a PDU-5/B leaflet bombs that will be dropped in support of Operation Enduring Freedom

On November 8, the Pentagon announced that 16 million propaganda leaflets had been dropped on Afghanistan. The previous day the 4th PSYOP Group at Ft. Bragg had printed 800,000 new leaflets and packed them inside 15 propaganda bombs to be shipped to Afghanistan. The PSYOP troops were placed on a war footing at the start of the operation and regularly worked 12-hour shifts, 24 hours a day.

Curiously, we know that after 16 million leaflets had been dropped, on the very same day, 8 November, Secretary of Defense Donald Rumsfeld had a sudden revelation and asked Secretary of State Condoleezza Rice in a short memorandum on PSYOP that he called a “snowflake”:

Who in the government is in charge of psychological warfare, public relations and the influence campaign?

This is an interesting question because not only is it rather late in the game to be determining who is in charge, it also implies that someone should be in charge. These are quite different areas of expertise. PSYWAR is the planned use of propaganda and other psychological actions having the primary purpose of influencing the opinions, emotions, attitudes, and behavior of hostile foreign groups in such a way as to support the achievement of national objectives. It is aimed at the enemy. Public Relations are much more difficult to define and there are literally hundreds of definitions. It is used in so many different ways that it is difficult to generalize, but we might say something like “communications often in the form of news distributed in a form which may include newspaper, magazine, radio, television, Internet or other forms of media in an attempt to influence a favorable image of a government.” The fact is, public relations really have more to do with business and the public than government operations. I have not found a good definition for influence operations although we all know what they entail. Perhaps the latest PSYOP manuals define it. I did find one disparaging comment about the US operation in Afghanistan in The Princeton Project on National Security report Non-Military Strategies for Countering Islamist Terrorism that says:

The most comprehensive assessment of the current U.S. strategic influence campaign found that initial efforts after 9/11 to win the “battle of ideas” lacked a clear organizational structure, an agreed national strategy, and adequate financial and especially human resources. To improve interagency coordination among the multiple executive branch bodies involved in U.S. strategic influence campaigns, it created the new position of deputy national security adviser for strategic communication and outreach

So, perhaps Rumsfeld had a point. Who was in charge of all these operations? And, should any one person or organization be in charge of operations that are so different?

And yet, with all the controversy, Christopher J. Lamb says in Review of Psychological Operations Lessons Learned from Recent Operational Experience, National Defense University Press Washington, D.C. September 2005, that the PSYOP campaign was effective:

In several instances, a strong correlation between PSYOP objectives and activities on the one hand, and observable enemy behavior on the other, was apparent. Typically this occurred when tactical PSYOP products asked for a specific behavior, which was then observed, and for which no other explanations seem as plausible. During OEF, PSYOP leaflets and broadcasts directed at enemy forces in Konduz appeared to result in the surrender of 1,000 Taliban fighters. Unlike surrender and desertion of enemy forces in OIF, the Taliban forces were not facing a sizable U.S. ground force, and therefore the correlation between the value of the PSYOP effort per se and enemy behavior seems stronger.

The Taliban showed signs of collapse on November 14. They had threatened to fight to the death, but they surprised everyone by fleeing the Afghan capital of Kabul in the dark of the night. The war now entered a new phase as American Special Forces hunted bin Laden and his terrorist group in the mountains and caves of southeastern Afghanistan. They set up roadblocks along the refugee-filled roads. That same day the United States broadcast radio messages and dropped 1.5 million leaflets offering 25 million dollars to anyone willing to betray bin Laden.

The front of the leaflet pictured Aiman al-Zawahiri at the left and Osama bin Laden at the right. Al-Zawahiri is an Egyptian doctor turned militant, leader of Jamaat-ul-Jihad, and suspect in the bombing of two U.S. Embassies in East Africa that killed over 220 people. He is considered a top aide to bin Laden. The text "Up to $25,000,000 reward" is at the center of the leaflet between the photographs. The back of the leaflets has the same text in Pashto and Dari at left and right that reads, "Up to $25,000,000 reward for information leading to the whereabouts or capture of these two men." Osama bin laden is shown at the top center, and Aiman al-Zawahiri at bottom center. 

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Friendship

On November 19, the Army Times reported a new leaflet dropped in Afghanistan. This leaflet displays an American family on the left and an Afghan family on the right. Beneath the American family, a map of the United States is in the form of a flag in red, white and blue. Beneath the Afghan family, a map of Afghanistan is in the black, red and green colors of their national flag. Light-skinned and dark-skinned hands are clasped together at the center of the leaflet beneath the word "Friendship." The back of the leaflet has the following text:

No one should tell you how to live. The Partnership of Nations will help rescue the Afghan people from the Taliban criminals and foreign terrorists.

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Leaflet Friendship II? ­ AFD030b

There is no code on the "Friendship" leaflet, but we know from Army documentation that a leaflet AFD30a exists. 480,000 copies of this leaflet were disseminated by M129 leaflet bombs in the first year of the war. That first "Friendship" leaflet may have a significant error. Notice that the map of Afghanistan is covered by a three-color flag in a horizontal format. The actual Afghan flag has the three colors in a vertical format. A second almost identical leaflet with the same text was printed and coded AFD30b. This leaflet depicts the flag of Afghanistan over the map in the proper vertical format. A third variety coded AFD030c exists and is identical to AFD30b except that the frame around the vignette on the front and the back is a thick black line.

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AFD62

On November 20, The United States Central Command (Centcom) released another leaflet to the public. This leaflet showed the strength of the Partnership forces and threatened the Taliban with death if they did not flee. The leaflet has four drawn illustrations, two on each side. On the front, an armed Taliban truck is shown. The second picture shows a large bomb under a parachute dropping on three of the vehicles. This is the BLU-82, the Volkswagen-sized 15,000-pound bomb that is dropped from the back of a C-130 Combat Talon aircraft. The blast radius of this super bomb is about 600 yards. Text at the bottom states:

Taliban: we know where you are.

The pictures on the back show two Taliban soldiers, identified by their black turbans, throwing down their weapons and fleeing the scene. The final picture shows a large burning crater. Text at the bottom says:

Stop fighting for the Taliban and live.

There is a second variety of this leaflet. The vignettes are identical, although the color is slightly different by a few shades. The second version has text at the top and bottom of the leaflet and the font is slightly smaller in size. The Coalition codes this leaflet AFD62a. 520,000 copies of leaflet 62a were dropped on Afghanistan.

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Leaflet AFD 62b

There is also a leaflet coded AFD 62b. The images and text are identical to AFD 62. The difference is the text which is in Arabic.  Why would the Coalition drop an Arabic leaflet on the Taliban? Perhaps they wanted to address those foreign fighters that came to Afghanistan to take part in Jihad, but did not speak the local languages. A PSYOP soldier told me that they were designed to target al Qaida members. Only 60,000 copies of 62b were printed and dropped over Afghanistan. The text is:

Taliban: we know where you are

Stop fighting for the Taliban and live

60,000 copies of this leaflet were disseminated by M129 leaflet bombs in the first year of the war.

We should mention  that the Blu-82 might have been used in another PSYOP campaign. I first heard of this when a reporter embedded in Kandahar Province told me a story of a discussion about PSYOP with a Canadian Army captain:

One of the Canadian officers cited the example in Mazar-i-Sharif in late 2001 where the US Rangers were preparing to storm a Taliban stronghold and expected to take heavy casualties. Someone from PSYOP managed to get a postponement and arranged to have leaflets saying "Look West tomorrow." The next day a huge bomb was dropped west of the position, then more leaflets saying "Tomorrow that is you". The next day the Taliban had fled and the position was taken without a shot.

I asked some friends in Special Operations if they had heard of such an operation. There answer was:

Three BLU-82s have been dropped in Afghanistan. Two were enough to break the defenses of Mazar-I-Sharif and the third broke the back of Taliban resistance at Kandahar.

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BLU-82 dropped in Vietnam to make a landing zone

In Vietnam the BLU-82 bomb was called “Command Vault.” The picture above might be the first BLU-82 dropped in Vietnam to make a landing zone. An article by the St. Petersburg Times of 28 December 1971 says in part:

Americans are blasting Indochina with a bomb that kills most living things within a square mile in order to create an instant helicopter landing pad.

So, it appears that the very sight of the American super-bomb is still enough to cause some enemy to withdraw from the field of combat. 

No further leaflets were released to the public until December 8. That day three leaflets were partially illustrated in an article published in the London Daily Telegraph. The article was entitled "Hippy who Waged War with Music and Posters," and was written by Toby Harnden.

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AFD56b

The first leaflet shows four members of al-Qaida or the Taliban. The individual at the far left is identified as "Muttawakil," and is believed to represent the Taliban Foreign Minister Mullah Abdul Wakil Muttawakil. The next figure is Osama bin Laden. The third figure is identified as "Haggani," and would appear to be Jalaluddin Haggani, a senior Taliban commander who was quoted as saying "We are eagerly awaiting the American troops to land on our soil, where we will deal with them in our own way." The fourth individual wears the black Taliban turban, but is otherwise unidentified. Three Afghans are seen hanging from a gallows in the background. The text on the leaflet is:

The Taliban reign of fear...

At the left and right of the leaflet, we can just make out the fearful face of snarling Jinn. The Koran identifies the jinn as creatures created from a smokeless fire. They lie and practice deceit to fulfill their own desire for evil. Showing them with the Taliban implies that the leaders have been deceived and turned toward evil by the supernatural creatures.

On the back the four men have turned into the monsters that they are. The text is:

The reign of the Taliban drug-lords

2,010,000 copies of this leaflet were disseminated by M129 leaflet bombs in the first year of the war.

Lennea Mueller mentions the Jinn in her 2012 Institute of World Politics paper: “Integrating Cultural Geography with Psychological Operations: Islamic Superstitions.”

The most exploitable belief to use would be the paralyzing fear of jinn and/or Satan. The name jinn comes from itjinan, meaning “concealed.” The Qur’an says, “Surely he sees you, he and his tribe, from where you see them not. Although the human eye is too weak to see them, some believe jinn can actually take the form of humans, even able to marry and have children. Muslims are very mindful about where they pray, since jinn can be found anywhere thought to be impure: abandoned settlements, bathrooms, sewage, garbage, open deserts, and fields. Jinn also can possess whatever and whomever they wish. In addition to possessing animals and trees, they can take over the human mind.

When turned over, the back of the leaflet shows the four faces altered slightly to resemble skulls, an American bit of trickery that was practiced during WWII when Adolf Hitler's face was changed to a skull-like countenance in an attempt to say that he represented death. In place of the gallows, an explosion is shown with debris thrown into the air. The text goes on to say:

...is about to end!

The Rand monograph implies that this leaflet is ineffective since although some Americans might recognize one or two of the Afghan leaders from television and newspapers, it is doubtful that any Afghan peasants would recognize them. If the finders of the leaflets believed that the four men were just average Afghans, then depicting them as skulls on the back could imply that the U.S. intended to kill all Afghans. In addition, since Osama bin Laden was not a Taliban leader, his presence as an Arab foreigner would not be understood by the local Pashtuns. Americans understood exactly what this leaflet meant, but to Afghans it was probably quite confusing.

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AFD51c

The second leaflet is in a vertical format and shows bin Laden playing chess and moving Taliban figures around the board. It should be noted that the Taliban had banned chess in Afghanistan. The text on this leaflet is:

Expel the foreign rulers and live in peace.

The back of this same leaflet shows a figure identified as bin Laden holding a chain to the collar of a "kuchi," a dog of nomads. The dog has the head of Mullah Omar. The text asks:

Who really runs the Taliban?

It had been reported earlier that this leaflet was dropped over Kandahar. 2,630,000 copies of this leaflet were disseminated by M129 leaflet bombs in the first year of the war.

David Champagne, civilian analyst for the 4th PSYOP Group at Fort Bragg, NC. Said about this leaflet in a 2001 WNYC Radio interview:

In Afghanistan, Kuchi dogs guard all the camps, sort of like the American “yellow dog.” You know the one, the Southern “yellow dog?” They keep them outside because dogs are not allowed inside people’s homes. And of course, Osama bin Laden is dressed in an Arab outfit. He is not dressed in native Afghan clothes, and what we are saying is that Mullah Omar is his dog.

I was told an interesting anecdote about this leaflet by U. S. Army Specialist Four Marshall D., 8th PSYOP Battalion, Product Development Center, Fort Bragg, NC. According to the Specialist, the designers of the vignette did not know what kind of dog to depict on the leaflet. One of the Fort Bragg PSYOP officers had a dog, so the staff took a photograph of the animal and placed Mullah Omar’s head on it using a Corel program. The dog's name was Duke. Later, when CNN discovered the leaflet they went into great detail analyzing the meaning of the beast with human head. The PSYOP team found it humorous because it was just a propaganda image and not so great an amount of thought and philosophy had gone into the selection.

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The controversial white dog running from the lion leaflet

Many years later, in September 2017, the Coalition prepared a leaflet depicting a white dog running from a lion. On the side of the dog was a statement from the Koran (the Shuhada) that appears on the white flag of the Taliban. The leaflet also provides phone numbers for people to contact the coalition with information. It is possible that the people preparing the leaflet did not know the meaning of the Arabic statement on the flag:

There is no god but Allah, and Muhammad is his Messenger.

The image seems very clear. The Taliban is cowardly and runs from the Afghan Lion. Above the image, the text text in the Pashto language urged people to report insurgents to the authorities:

Take back your own freedom from the terrorist dogs. Help coalition forces until the enemies are killed or wiped out.

Take back your own freedom. Live freely in your own home. Call this number.

Yet, when it was realized that the dog is considered unclean by some Muslims, not from anything said the Koran but from some religious commentaries, and they might object to the leaflet, all hell broke loose. Major General James Linder said in a statement from the Headquarters, Special Operations Joint Task Force – Afghanistan, 6 September 2017:

On September 5, U.S. Forces conducted a leaflet drop in Parwan Province. The design of the leaflets mistakenly contained an image highly offensive to both Muslims and the religion of Islam. I sincerely apologize. We have the deepest respect for Islam and our Muslim partners worldwide. There is no excuse for this mistake. I am reviewing our procedures to determine the cause of the incidence and to hold the responsible party accountable. Furthermore I will make appropriate changes so this never happens again. Resolute Support remains committed to Afghanistan’s future, and I offer my sincerest apologies.

Arturo Munoz wrote a report titled, U.S. Military Information Operations in Afghanistan: Effectiveness of Psychological Operations 2001-2010 Published by the RAND Corporation. This monograph tracks the implementation of PSYOP in Afghanistan from late 2001 to 2010. He says that no one has compiled a comprehensive record of all the decentralized PSYOP campaigns. To protect local collaborators from reprisals and minimize the military “footprint,” PSYOP activities increasingly are classified, which further impedes accurate comparisons of past and present practices. Some of the author’s comments about PSYOP failures are (edited for brevity):

Various leaflets were designed with Koranic verses printed on them, admonishing the faithful to avoid violence and maintain peaceful relations with everyone. Although the messages themselves were perfectly acceptable, it was questionable in the eyes of the target audience whether unbelievers should be quoting the Koran. Worst of all, these Koranic verses being printed on a leaflet to be dropped from an airplane or a helicopter was not acceptable. It was considered blasphemous to drop pieces of paper with Koranic verses on the ground, because the holy verses of revelation were sullied with dirt. Likewise, U.S. PSYOP personnel dropped colorful soccer balls from low-flying Blackhawk helicopters depicting the flags of coalition nations. However, the Saudi flag has the shuhada (declaration of Islamic faith) written on it. Some Afghans and Arabs felt that kicking the holy statement was blasphemy, and the military reportedly apologized to the Saudis and the Afghans for the gaffe.

After I mentioned this comment from Munoz, I heard from Lieutenant Colonel Jeff Scott who put a different twist on the story. He said: 

The soccer ball incident Munoz refers to was not done by PSYOP personnel. The balls were donated by a private company to an aviation unit that distributed the balls on their own. I know because in 2007 when the incident occurred, I had to deal with the “claimed offense” and was responsible for PSYOP product development and distribution/dissemination in Afghanistan. 

The real issue is lack of continuity between PSYOP units and the units they supported. Each supported unit wanted to start over with a new plan and in most cases threw out (removed all plans, products, and MOE from the server) to create space for their new plans. 

As Psychological Operations Task Force Afghanistan Commander from January 2007 to January 2008, I stored everything we had done and the unit before us on a separate hard drive and handed off to our replacements. When I returned in June 2009 everything was gone. 

[Author's Note] I can vouch for Munoz's comments about secrecy and classification. While the war was still going on I was contacted by the U.S. Army's Lessons Learned publication. They asked permission to use images from this article. I was amused and wrote back, "Shouldn't I be asking you for permission to use your images since you are the army, and I am a civilian." Their answer was short and concise. "At this time all the leaflets are classified, but we can use yours because they are on a public open civilian website."

The Taliban responded to the leaflet, saying it proves America's "hatred" of Islam and makes clear that the war in Afghanistan "is a war between Islam and unbelief."

The governor of Parwan province, Mohammad Hasem, also condemned the leaflet as "unforgivable," adding that an investigation would be held:

Those who have committed this unforgivable mistake in the publicity, propaganda or media section of the coalition forces will be tried and punished.

Apparently, political correctness still rules in psychological operations.

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AFD29n

The right side of the third leaflet shows Osama bin Laden giving a speech. There is an arrow drawn across a heap of United States $20 bills pointing to a vignette at the left. On the left side of the leaflet a saddened bin Laden is shown in prison dress behind bars. Text on the front says:

Osama bin Laden / $25,000,000 reward.

The back of the leaflet is all text and says:

$25,000,000 reward for information leading to the whereabouts or capture of Osama bin Laden. Contact Coalition authorities.

1,100,000 copies of this leaflet were disseminated by M129 leaflet bombs in the first year of the war.

The Rand Monograph says that a weakness of this leaflet was the depiction of U.S. currency. It thinks that using a foreign currency was a good idea; however, U.S. dollars were relatively unknown in Afghan mountain communities at that time; the most-used currency was the Pakistani rupee. Rand thinks it might have made more sense to offer the reward in a currency with which the target audience was more familiar.

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AFD-89

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Dates being prepared for distribution

A final item is mentioned but not shown. The article states that Ft. Bragg had printed a "greeting card" type leaflet depicting a date palm and a bowl of dates - a traditional food for celebrating the end of Eid al-Fitr, the month-long fasting period of Ramadan. The text is:

People of Afghanistan - Eid Mabaruk - We wish that God will accept your prayers and fast. People of America.

It is worth noting that the American translation misspells one Arabic word, which should be "Mubarak." The translation of "Eid Mubarak" is "Have a blessed holiday." The Pentagon finally released the leaflet illustration to the public in February of 2002. At that time it was also reported that California dates had been dropped along with the leaflets. Dates are a fruit that the Muslims traditionally use to break the fast of Ramadan. By including dates in the air drop bundles, the United States showed respect for this significant Muslim holiday. 2,000,000 copies of this leaflet were disseminated by M129 leaflet bombs in the first year of the war.

The use of the religious holiday Eid as part of a psychological campaign is discussed by M. E. Roberts in Villages of the Moon, Psychological Operations in Southern Afghanistan, Publish America, Baltimore, 2005. The author says:

Tonight we did one of the best psychological operations since arriving. About dark, we drove out with a Special Forces “A” team on a roadblock mission. We had not gone out at dark like this before, and we stopped at, and went places we had never gone before. We passed out “Happy Eid” cards on the road to provide cover…then we drove back through town handing out cards to people…we did a few more check points then went home. This sent messages all over town on many levels. The Happy Eid cards showed a sensibility to Islam which undercuts enemy propaganda.

Richard Leiby, reporting in the Washington Post of December 10 updated the PSYOP leaflet count when he stated that "In Afghanistan, with a population of 26 million, some 18 million leaflets have been distributed - often via fiberglass M129 leaflet bombs that explode in midair."  

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AFD29m

On December 13 Centcom released several more leaflets to the public. A second variety of the reward leaflet similar to one mentioned earlier was shown. This leaflet depicts Ayman al-Zawahiri at the left and Osama bin Laden at the right. The text is:

$25,000,000 reward.

The back has al-Zawahiri above bin Laden in the center, and text at right and left that says:

Any information leading to the whereabouts of these men contact Coalition authorities.

2,970,000 copies of this leaflet were disseminated by M129 leaflet bombs in the first year of the war.

The leaflet also exists in a black and white version coded AFD29o.

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AFD12b

Another leaflet shows hungry children at the left and Afghan men unloading sacks of food labeled "USA" at the center. The text at right is:

America has provided over $170 million in aid to Afghanistan.

The back shows images of destroyed buildings, wounded Afghans, and an execution. The text is:

This is what the Taliban has done?

1,290,000 copies of this leaflet were disseminated by M129 leaflet bombs in the first year of the war.

There was no news on the propaganda front for almost a month as the shooting war slowed and the military priority became the search for the fleeing Osama bin Laden and Mullah Omar. Then, on January 4, the Pentagon released 11 new leaflets and one poster being distributed in Afghanistan.

 

Task Force 11 - SWORD

Task Force 11, also known as Task Force Sword, was a combined joint special operations task force deployed to Afghanistan in late 2001 to conduct direct action missions against several high value al-Qaida and Taliban targets in southern Afghanistan. More succinctly, based at Bagram Airport, TF 11 was intended to kill or capture high-value targets. The Task Force consisted of special operations forces from the United States and the United Kingdom. In addition, TF 11 was tasked with coordinating the effort in Afghanistan to include organizations like the CIA and Defense Intelligence Agency. TF 11 was largely separate from other special operations forces and other chains of command in the area of operations. However, TF 11 did coordinate with other special operations and conventional military elements in Afghanistan during its deployment and also sourced support from conventional elements like the US Marine Corps' Task Force 58. The direct action teams under it were TF GREEN from Delta Force and TF BLUE from SEAL Team 6.

TF 11 was first inserted into Afghanistan in October 2001 to take control of Objective Rhino, the code-name for a dirt strip capable of handling special operations aircraft in Afghanistan's remote south-central desert region. TF 11 also participated in the fighting in the Tora Bora region during December 2001. We can assume that the main purpose of the Task Force was the capture or killing of Osama bin Laden, Mullah Omar, and high-ranking officers of the Taliban and al Qaida. On 19 December 2001, Task Force 11 was inactivated.

The leaflets used by the task force are varied and just as the units came from numerous services and specialties the leaflets bear various code numbers. We do not know how many additional leaflets were added as the war went on. Those we mention here are all from the first year of the war. We should probably mention the RP task force leaflets first. In the first year of the war there were 15 different RP leaflets printed. The ones I have seen are: RP03 (1,100,000); RPO5 (1,490,000); RP07a (1,546,000); RP07b (1,276,000); RP09 (3,952,000); RP13a (70,000); RP15 (30,000); and RP15a (30,000). We depict RP03 below:

TF11RP03DF.jpg (14514 bytes)

TF11RP03DB.jpg (10151 bytes)

Leaflet TF11-RP03

The front of the leaflet shows a dead al-Qaida soldier. The text is:

Osama bin Laden the murderer and coward has abandoned al-Qaida. He has abandoned you and run away. Give yourself up and do not die needlessly. You mean nothing to him. Save your families the grief and pain of your death.

These illustrations of dead or mangled fighters were dropped in great numbers in Vietnam. During Desert Storm the Arab states in the Coalition warned against using them against Iraq, as it was believed that they were counter-productive. There are no Saudi Arabian officials making recommendations to the United States in Afghanistan, and apparently the American propagandists fell back into their old ways.

The back of the leaflet shows a young bin Laden, shaved except for his mustache, in a western style suit and tie. It was hoped that this altered image would offend the fundamentalist Muslims. The text is:

Osama bin Laden the murderer and coward has abandoned you.

This leaflet implies that bin Laden has abandoned his fundamentalist ways and is hiding in the west. This leaflet was apparently popular among Coalition forces because it was dropped again in November of 2002.

Leaflet TF-11-RP05

This might be called a "morale" leaflet. It is aimed at destroying the confidence and morale of the Taliban and al Qaida troops. A serious Osama bin Laden is shown on the front with the text:

Osama bin Laden sends his murderers into the world to kill for his cause

The back of the leaflet shows a smiling bin Laden and the text:

Osama bin Laden laughs at you because you don't know he has sent you to your death.

This leaflet is regarding the captured bin Laden video tape where he jokes that many of the terrorists on the hijacked aircraft sent to destroy the World Trade Center and the Pentagon were not aware that it was a suicide mission.

1,490,000 copies of this leaflet were disseminated by M129 leaflet bombs in the first year of the war.

The final leaflet shows three heavily armed Taliban fighters. The text is:

Osama bin Laden and his foreign henchmen do not want Afghans to live in peace with each other. Afghans need to rid themselves of these fanatics.

1,790,000 copies of this leaflet were disseminated by M129 leaflet bombs in the first year of the war.

TF11RP07pashtu.jpg (19719 bytes)

TF11-RP07a

Another leaflet that is very similar to this group was released in February of 2002 and shows Mullah Omar feasting while bin Laden sits on the pile of dead Afghans. The text is:

Mullah Omar is a murderer and a coward and a traitor.

Text on the back is:

Mullah Omar is a murderer, a coward and a traitor to the freedom-loving Pashtun people - he let Osama bin Laden’s foreign murderers come to Afghanistan to hide – now Omar the coward and traitor to the Pashtun people hides in safety and comfort while his people suffer.

1,546,000 copies of this leaflet were disseminated by M129 leaflet bombs in the first year of the war.

Leaflet TF11-RP07b

A fancier leaflet shows Mullah Omar feasting at the left, and two Afghans making a drug deal at the right. The text on the front is:

Mullah Omar is a murderer and a coward and a traitor.

Text on the back reads:

Mullah Omar is a murderer, a coward and a traitor to the freedom-loving Pashtun people - he made millions of dollars selling evil drugs to Muslims – he did not use his fortune to help the Pashtun people – he used his fortune to help Osama bin Laden murder innocent civilians – now Omar the coward and traitor hides in safety and comfort while Pashtuns suffer.

1,276,000 copies of this leaflet were disseminated by M129 leaflet bombs in the first year of the war.

Leaflet TF-11-RP09

After the fall of the Taliban government and the escape of the leaders of the old government and al-Qaida, many military units searched for bin Laden and Mohammed Omar through in western Afghanistan and Eastern Pakistan. The most notable might be Task Force 11, later renamed Task Force Sword. This task force consisted of American Special Forces, Delta Force, Navy Seals and British Special Forces. You will note that many leaflets have a "TF11" preface. In all, over a dozen leaflets were prepared for the use of TF11 during the search for the enemy leaders. The text on the front of this leaflet is:

Receive more than you have never dreamed of. Help the anti-Taliban forces to drive the killers and snakes out of Afghanistan.

Leaflet TF-11-RP09-1

There were several leaflets that used the RP09 designation. This one has the additional code “1.” It is a reward leaflet for information on the Taliban or Al-qaeda. The text on the front is:

Help the anti-Taliban forces to drive the killers and thugs out of Afghanistan with the reward of money you never dreamed of.

The text on the back is:

If you help the anti-Taliban forces to capture the killers of Al-Qaeda and Taliban, you can get millions of dollars. This investment is so much that it is enough for your family, village, and tribe, for the rest of your life. With this money, you can buy schoolbooks, cows and sheep, pay a doctor's wages and build houses for your entire village.

Leaflet TF-11-RP09-2

This leaflet has the same image as the previous two. This was printed in red ink and in black ink. I will add the color version just to show the readers that sometimes they used what was available at the time. This is another reward leaflet. The text on the front is:

Get the wealth and power of your dreams. Help the opposing forces of the Taliban to destroy the killers and terrorists in Afghanistan.

The text on the back is the same as on "1." The translator found a word or two different so I will leave it as translated to show that the same message is not always translated the same.:

If you help the opposing forces of the Taliban to arrest the killers of Al-Qaeda and the Taliban, you will own millions of dollars. This money will be enough for the expenses of your family, village and people as long as you are alive. This amount of money is enough to buy cattle, cows, and sheep, spend on a doctor, buy textbooks, and even buy a house for all your people.

Leaflet TF11-RP13

This seems to be a favorite image for the Task Force Sword leaflets. It appears above on one side of RP03, and on at least two leaflets with the "AFD" code. It appears here in two versions, one rather sharp, the other a bit duller. The codes are identical, but the texts are different. The text on version one is:

Take a lesson from him.
Don't let this happen to you.

The text on the back is in Pashtu and Dari. They differ slightly:

Did you hear what happened in the mountains? The bombing caused the destruction of Osama bin Laden's house. Osama bin Laden hid in his safe place, but the Afghans died of cold. Osama bin Laden and his killers were friends before the war started again.

Did you hear what happened in the mountains? The bombing killed the killers who supported Osama bin Laden. While the cold killed Afghans in the mountains, Osama bin Laden hid in a safe place. Before the war starts again, destroy Osama bin Laden and his Arab killers.

The text on the back is:

Leaflet TF11-RP13

This is the second version. Note that it is not printed so well, so this might have been done in a hurry due to some emergency request. The text on the front is:

Don't let this happen to you

The text on the back is:

Did you hear what happened in the mountains? The bombing killed the killers who supported Osama bin Laden. While the cold killed Afghans in the mountains, Osama bin Laden hid in a safe place. Before the war starts again, eliminate Osama bin Laden and his Arab killers.

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Leaflet TF11-RP15

The left side of this leaflet depicts al-Qaida fighters in a cave about to eat a meal much like leaflet AFD69b above. The right side depicts bin Laden sitting cross-legged on a pile of dead Afghans as in leaflet AFD93. The back is all text. We do not have any data on the actual use of this leaflet except to say that 30,000 copies were in preparation at Ft. Bragg as of 7 September 2002. The text on the front is:

Zawahiri is a ruthless and murderous man.

The back is all text:

Zawahiri helped Osama bin Laden to kill thousands of innocent people including Muslims and helped the Taliban which caused humiliation and misery to millions of Afghans who wanted independence. At the same time, this infidel is hiding in its safe place, causing problems for independence-loving Afghans.

A leaflet coded RP15a was also produced and 30,000 copies of this leaflet were disseminated by M129 leaflet bombs in the first year of the war.

There were a number of leaflets coded AF disseminated by the task force. Some of those known to have been used are: AF1A11P3 (30,000); AF1B11HB1 (30,000); AF5C11HB1 (30,000); AF8B11HB1 (30,000); and AF8B11HP1 (30,000).

Another group of leaflets were coded EF. Some of those known to be used by Task Force 11 are: EF1A7L1 (155,000); EF2A22L1 (30,000); EF2A7L1 (250,000); EF2A22L1 (120,000); EF2A22L2 (170,000); EF2C11L1 (280,000); EF2C11L2 (280,000) and EFC314L1 (300,000). We depict EF2A7L1 below:

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Leaflet EF2A7L1

Leaflet EF2A7L1 depicts three Taliban fighters surrendering on the front. The back depicts two Taliban fighters surrendering. We know that 250,000 of these leaflets were disseminated by static line boxes and 540,000 leaflets were disseminated by M129 leaflet bombs by 2 September 2002. The Pashto text is:

Attention Taliban

The National military forces have come to end your bandit operations

 

Leaflet EF2C11L1

The front of this leaflet shows 8 photographs, many of the images are found on other Coalition leaflets. The back of the leaflet shows an armed Coalition soldier advancing forward. The text on the front and back is:

Until you decide

The American Response

A number of the regular leaflets used in Afghanistan were also used by the Task Force. We do not know all the leaflets but we do know that the following AFD and AFD leaflets were used by the task force at some point: AFC005 (10,000); AFC06 (5,000); AFC020 (8,000); AFD40e (270,000); AFD114 (60,000); AFD149 (30,000); AFD160 (5,000); AFD165 (5,000); AFD166 (5,000); AFD171 (5,000); AFD172 (5,000); and AFD178 (5,000).

This concludes our brief look at the leaflets used by TF11. We return to the standard leaflets now.

AFD138f.jpg (105822 bytes)  AFD138b.jpg (98838 bytes)

AFD 138

The images on leaflet TF11RP03 were also printed on standard leaflet AFD 138, but with the message slightly changed and in Arabic rather than Pashto and Dari. Because the average Afghan could not read this leaflet, it was probably aimed at the foreign fighters with the Taliban and al Qaida. I can find no record of this leaflet being dropped after the first year of war so it is possible that only the TF11RP03 version was disseminated. The text on this leaflet is:

The murderer Osama bin Laden has abandoned you and ran far away

Don't die for nothing. Save your families

Osama bin Laden the Coward

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Leaflet AFD142

A basic policy of American PSYOP is that you do not show dead bodies. It is considered anti-productive and tends to insult and enrage the enemy rather than bring him over to your side. Yet, it is impossible to resist. In every war we find American leaflets depicting dead enemy bodies. The above leaflet shows a dead Taliban on the ground, the same individual depicted on AFD138 and TF11RP03. The text is in Arabic, not Pashto or Dari so this leaflet targets Arab fighters aligned with the Taliban. The text on the front and back is:

Osama bin Laden is a coward who has abandoned al Qaida. Surrender now and do not die needlessly. Don’t let your families suffer from your death for the coward bin Laden.

Notice that this translation is very similar to the two above. It is possible that all three of the messages are the same but that each translator wrote the words just a bit differently.

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AFDDG2

The United States military has been tasked with locating and destroying buried mines in the many nations that it aids. Since 1993, the U.S. has sent forces into dozens of countries to help identify and safely dismantle mines. In 1997 the President of the United States supported a plan to eliminate all land mines that endanger civilians by the year 2010.

During the recent wars in Somalia, Kuwait, Bosnia, and Kosovo millions of leaflets, coloring books, and comic books were distributed to warn civilians of the danger of approaching and handling mines and other explosives. The mine awareness leaflet is a standard PSYOP product of American Special Operations. One of the first American soldiers severely wounded in Afghanistan lost a foot to a hidden landmine. The United States searches out and destroys mines and other explosives to protect the civilian population.

One dropped leaflet pictures seven types of dangerous mines and grenades with a skull and crossed bones in the background. The leaflet also appears as a small poster. The text is:

ATTENTION!

Partnership of Nations forces are destroying unexploded ordinance and weapons to keep the citizens of this region safe. There is no reason to be alarmed. For your own safety, stay away! STAY AWAY.

A similar leaflet poster is coded AFD-DG2. It shows the seven explosives and the skull and crossed bones. The leaflet text is:

Danger! Unexploded ordanance (sic) can kill! Do not touch! Help us keep you safe.

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AFDDG1

Another mine leaflet that was found more recently is in bright red to attract attention and shows a skull and crossed bones at the left and six mines at the right. The text is:

Stop and turn away. Stay out! Mines. Help us keep you safe!

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AFD94

The second leaflet shows a group of mines in the desert. The text is:

Al Qaida, your escape routes are mined.

The back shows two burning trucks with the text:

You are trapped.

570,000 copies of this leaflet were disseminated by M129 leaflet bombs in the first year of the war.

There were a number of different mine awareness leaflets used during the consolidation period of Operation Enduring Freedom in Afghanistan. One series was in the form of posters and coded "AFG." The AFG products are larger than leaflets, too big to be dropped from aircraft and usually disseminated as handouts. Some examples of the series are:

AFG15.jpg (144462 bytes)

AFG15

AFG15 is a full color poster that depicts an Afghan Father and son and various explosive devices. The back has been checkered to make it harder for an enemy to place his own propaganda there. 20,400 copies of AFG15 were disseminated by Tactical PSYOP Teams in Kabul, Herat and Kunduz. The text is:

Danger!

Mines!

Do not touch mines!

Report mine locations to your local authorities.

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AFG16

AFG16 is also a full color handout that depicts an Afghan father and son. Eight types of explosives are "X"ed at bottom. The back has been checkered to make it harder for an enemy to place his own propaganda there. We know that 30,000 of these handbills were originally printed and 20,400 were disseminated by Tactical PSYOP Teams in Kabul, Herat and Kunduz. The message is short and sweet:

Do not touch the mines

The same image and back was also printed on a poster 11.5 x 15.5-inches coded AFC004.

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AFG17

AFG17 is a full color handout that depicts a skull and crossed bones at top and ten types of explosives below. The back has been checkered to make it harder for an enemy to place his own propaganda there. 800 of these handbills were disseminated in Kabul, Herat and Kunduz. The text is:

Danger!

Mines

Report the location of mines to the local authorities.

 

AFC007

AFC007 is a full-sized poster 11 x 17-inches in size. It has all the ominous signs, the red color of danger, the skull and crossed bones, six explosives, one covered with the “prohibited symbol,” and warning text in both Dari and Pashto. The text is:

Do Not Touch!>

Mine!

Report the locations of mines to the responsible officials.

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AFC007

AFC007 is a full-sized poster 11 x 17-inches in size. It has all the ominous signs, the red color of danger, the skull and crossed bones, six explosives, one covered with the “prohibited symbol,” and warning text in both Dari and Pashto. The text is:

Do Not Touch!

Mine!

Report the locations of mines to the responsible officials.

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Handout AFG019

The AFG products are larger than leaflets, too big to be dropped from aircraft and usually disseminated as handouts. The above mine handout depicts five injured Afghan children surrounded by 13 explosives. The short text in Pashtu and Dari is:

The main cause of death

Stay back! Be Safe!

AFCA13019P.JPG (231276 bytes)

Poster AFC-A1- 3019P

This is a full-sized poster measuring 11 x 17-inches with the text in Pashto. It is a bit different than the usual poster that gives a general warning. This one implies there are explosives in a specific place. It has three pictures of injured Afghans at center, the skull and crossbones below and images of five explosives. The text is:

Warning!

This is a dangerous area!

Mines and explosives are in this place!

Do not enter!

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Handout AFG-A1-3026 D

The above mine handout depicts an injured Afghan being treated by Coalition medics. The text is:

The Afghan Islamic Transitional Government and Coalition forces want you to be safe.

The back of the handbill shows an injured arm, four explosives and the text:

If you see any of these, do not touch them.

Other mine leaflets were distributed to Afghan refugees who were returning home from Pakistan. One such item showed 10 different types of explosives in full color on a standard leaflet (about 3 x 6 inches) in a vertical format.

A mine clearing conference was held at MacDill Air Force Base on February 13, 2002. At that time it was estimated that a minimum of 2-million mines were still buried in Afghanistan. That number is probably low.

ARSOF in Afghanistan adds:

Particularly gratifying… was the work the PSYOP soldiers did to make the people aware of mines. Identified minefield boundaries were marked by rocks painted red on the side facing the minefield and white on the "safe" side… focused their efforts on more prominently identifying minefields and distributing leaflets to warn the Afghan people about their presence.

Large Format 5.5 x 8.5-inch leaflets with or without checkered backs.

Looking through my files I see many leaflets that were a bit larger, probably meaning they were handed out to the people by PSYOP specialists, Sometimes with a blank back checkered so it could not be used by the enemy to write propaganda other times with two side. Some of these did not fit into any specific propaganda themes so I never added them. I think I will add a few now.

Leaflet AFG010a

This leaflet with a checkered back depicts the Afghanistan flag with four photos of Aghan adults and children. The text is:

A new government that works for all Afghans

The future of Afghanistan depends on your support.

Leaflet AFG033

This is an odd one. It has 3 photos of a bucket, one over flames. Looking at this without a translation I have no idea what it can possibly say. It is the same kind of leaflet that was popular in Vietnam where we tried to teach the people better ways to cook, use healthier foods, cleanliness, sanitation, etc. The text on the front in several languages is:

Observe healthy conditions in daily life. This water has germs and microbes that can make you sick or even die. To eliminate germs and bacteria in water, it should be boiled for 10 minutes before consumption.

Leaflet AFG039

This leaflet with a checkered back shows typical Afghan men laughing and enjoying themselves. The text on the front is:

A united Afghanistan will bring peace and prosperity.

The future of Afghanistan depends on your support for the new government. The new government will give you new freedoms.

   

Leaflet AFG2001

Another strange one. This two-sided large leaflet depicts an Afghan young man talking to a solder on the front, on the back we see bombed apartment buildings. This leaflet is looking for information on terrorist activities. The text indicates this was a Navy campaign. The text on the front is:

Coalition forces are looking for al-Qaeda members and other terrorists. If you are aware of their plans and terrorist activities, immediately report these activities to these places

-To a member of the Navy.
-To coalition embassies.
-Vikram on American Justice Award (0118008773927).
Phone number or email (mail@dssrewards.net) can be contacted
Your identity will be protected, and your family will be protected

The text on the back is:

Mass murder all over the world.

Hundreds of civilians were killed in Nairobi.

25 innocent people from 9 countries including 2 children and 10 Arabs were killed in Riyadh.
More than 200 innocent people from 15 countries have been killed or disappeared in Bali.
23 international humanitarian workers were killed in the United Nations building in Baghdad.
Help so that innocent people are not killed in the future
Contact the embassies of the allied countries or any member of the Navy.

  

AFG 2003

This leaflet looks more like what I would expect from the Coalition. The front has the same picture of the young man and soldier as 2001 does, and we have additional pictures of American warships. The back seems to have an American ship inspecting a local cargo ship while a helicopter and satellites keeps watch overhead. The text on the front is:

You can win a prize of 25 million dollars

Allied forces are interested in any information regarding acts of terrorism. If you have knowledge of a current or future act of terrorism, immediately notify any Allied embassy or resident member of the ship or American Medal of Honor, Award for Justice

EMail: mail@dssrewards.net

001-00-877-3927 (USA)

Your identity will remain confidential

The text on the back is:

Beware!

Allied naval forces are on alert

Allied navies are monitoring all countries engaged in supporting terrorist elements and international terrorism and the movement of illegal arms and military equipment. All ships carrying illegal goods will be intercepted along with their crews.

Do not support acts of terrorism 

As I look through my leaflets, I am amazed at how many units print different sorts of design on the back. It occurs to me that one might start a collection of just the back of some leaflets. Some examples, starting with neat and ending with bazaar. Note that these backs are seen in many colors, black, brown, blue, grey, or whatever color was available in excess on the day of printing.

A standard pattern found on IZG-059

A more aggressive pattern found on IZG-059a

The wildest pattern found on IZG-0781

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