ALLIED PSYOP OF WWI

SGM Herbert A. Friedman (Ret.)

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Wartime psychological operations (PSYOP) are documented as early as The Old Testament. Gideon used light-bearers to fool the Midianites into believing his forces were many time larger than they actually were. Such tactics were also used by Alexander the Great, the tactician Sun Tsu who wrote The Art of War, Genghis Khan, and other military leaders to aid in their conquests.

Both the British and American Colonists used such tactics in the Revolutionary War. The Americans offered land to British and Hessian soldiers who deserted. Five thousand Hessians, one-sixth of their total force did defect. Thomas Paine's Common Sense has been called "the book that won the war." Meanwhile, the British counterfeited Colonial currency in an attempt to destroy the American economy and end the war quickly.

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WWI Printing Press

Still, most authorities consider World War 1 as the start of modern psychological operations as we know them. This was due in large part to the availability of mass communication media like radio, modern printing presses, and the innovative and expedient means to deliver the message to the target audience. Some of the means of media transmission were the new airplanes, special artillery rounds, leaflet mortars, hand grenades, and even specially modified leaflet balloons.

A brief word about references. I have looked through over 150 publications in my bookcase to put this short article together. Four stand out. One is Flugblätter aus England 1914-1918 (Leaflets out of England 1914-1918) by Klaus Kirchner. The second is Flugblätter aus Frankreich (Leaflets out of France) 1914-1918, also by Klaus Kirchner. The Third is the combined publications of the Psywar Society, an international association of psychological warfare historians and collectors of aerial propaganda leaflets. The Fourth is the Sandler book mentioned further along in this article. Stanley Sandler's general history of U.S. psychological operations is a wonderful book that needs to be in every psywarrior's library. I have used a great deal of his data in this article.

For readers who want to study WW1 PSYOP in detail I recommend Secrets of Crewe House, Sir Campbell Stuart, Hodder and Stoughton, 1920 and Allied Propaganda and the Collapse of the German Empire in 1918, George Bruntz, Hoover War Library, Publication No-13, Stanford University Press California, 1938.

World War I

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Archduke Franz Ferdinand

World War I started with the assassination of Archduke Franz Ferdinand, heir to the Austria- Hungarian throne, in Sarajevo on 28 June 1914 by a member of the Black Hand, a Serbian nationalist secret society.

Austria-Hungary's reaction to the death of their heir was three weeks in coming. It issued an ultimatum to Serbia, which demanded that the assassins be brought to justice. Serbia had Slavic ties with Russia. In order to protect itself, the Austria-Hungarian government sought assurances that Germany would come to her aid should Russia declare war on Austria-Hungary. Germany, itching to use its military muscle, readily agreed.

Things moved quickly thereafter. Austria-Hungary, unsatisfied with Serbia's response to her ultimatum declared war on Serbia on 28 July 1914. Russia, bound by treaty to Serbia, mobilized its vast army. Germany, allied to Austria-Hungary by treaty, viewed the Russian mobilization as an act of war against Austria-Hungary, and declared war on Russia on 1 August. France, bound by treaty to Russia, responded by announcing war against Germany and Austria-Hungary on 3 August. Germany promptly responded on 4 August by invading neutral Belgium to open a quick path to Paris. Britain, allied to Belgium declared war against Germany on 4 August. In just a little over a month all of Europe was at war. Japan, honoring a treaty with Britain, declared war on Germany on 23 August 1914. Italy was allied to both Germany and Austria-Hungary. She was first neutral, but in May 1915, she joined the British and French against her two former allies. The United States declared a policy of absolute neutrality on the same day Britain declared war, 4 August. The U.S. would remain neutral until 1917 when Germany's policy of unrestricted submarine warfare and the British interception of the Zimmermann telegram to Mexico forced President Wilson to declare war on 6 April 1917. The war went on for four bitter years and ended with the signing of an armistice on 11 November 1918. It is amazing to note that a single terrorist assassination set all these defensive treaties, meant to protect nations and keep them from going to war, into motion. Ironically, nations that had signed treaties to keep them out of war suddenly found themselves drawn into a 4-year bloodbath.

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Great Britain

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Briton wants you

Paul M. Linebarger discusses WWI British PSYOP in Psychological Warfare, Infantry Journal Press, Washington, 1948. He says:

If psychological warfare is considered in the broad sense, it seems plain that it was among the decisive weapons of 1914-1918. The political decency of the Allies, the appeal of President Wilson's Fourteen Points, the patent obsolescence of the Kaiser and what he stood for, the resurgence of Polish, Baltic, Finnish, Czechoslovak and South Slav nationalism—all these played a real part in making Germany surrender in 1918.

He adds:

The British had, in 1914, one of the world's finest news systems, a highly sophisticated press, and extensive experience in international communication for technical and commercial purposes, notably the undersea cable system, and they turned these to war use with considerable smoothness...The British, furthermore, had a diplomatic and consular service of superb quality; comparable German services included a much higher proportion of bunglers and enthusiasts.

In October 1946, The Propaganda Branch, Intelligence Division, based in the Pentagon, Washington D.C., published a report entitled A Syllabus of Psychological Warfare. It was prepared to give quick answers about Psywar to the press that wanted to know what the United States had done during WWII. In the report there is a brief mention of British psychological warfare in WWI, but it stresses political operations rather than leaflet techniques:

Against Turkey they rallied the Arab States, while rallying world-wide Jewish Zionist help to their side by promising the Jews a national home in Palestine. India was quieted in the face of German, Turkish and revolutionary propaganda by the Montagu Statement and the Montagu-Chelmsford reforms.

Garth S. Jowett and Victoria O’Donnell discuss the British techniques in Propaganda and Persuasion, Sage Publications, London, 1986. They say in part:

The British took the lead in propaganda activities because they were forced to think seriously about it earlier than any of the other belligerent powers…There was a widespread pressure to remain neutral…The Germans unwittingly settled this internal dissension when they decided to invade Belgium…The Germans miscalculated that the British would not go to war over a “mere scrap of paper,” but when Belgium actually resisted the “dreaded Huns,” the British became united in their resolve to defend “brave little Belgium.” The circulation of atrocity stories coming out of Belgium signaled the first major propaganda salvo, and had an immediate impact on British public sympathies.

The first official propaganda organization in Britain was the War Propaganda Bureau, which concerned itself initially with the distribution of printed material inside neutral countries, and eventually inside Germany itself, which it did through sympathizers using the mails from Holland and Switzerland. When Lloyd George became Prime Minister in 1916…he reorganized the War Propaganda Bureau and created the Department of Information. This agency concentrated on enemy civilian psychological warfare outside of Britain….

The British took an immediate lead in the shaping of opinion. They convinced the world that they were broadcasting and publishing truthful news, while the German information was painted as lies and propaganda.

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Viscount Northcliffe

The British Foreign Office created a War Propaganda Bureau in 1914. It concerned itself with the distribution of leaflets, pamphlets, and other material in Allied and neutral countries. A number of patriotic groups and some military units started producing their own propaganda, so to centralize the effort the British government created the Department of War Information. By the end of the war, they had a number of distinct propaganda agencies. For instance, the Ministry of Information under Lord Beaverbrook was in charge of civilian PSYOP outside Britain while the National War Aims Committee was responsible for patriotic civilian PSYOP within Britain and was independent of the Ministry of information. Both military and civilian agencies produced wartime propaganda against enemy military forces. In February 1918, Viscount Northcliffe was appointed Director of Propaganda in Enemy Countries. The department consisted of two Branches. Mr. Wickham Steed and Mr. Seton-Watson were in charge of the Austria-Hungary section, and Mr. H.G. Wells supervised the German section. Austria-Hungary was by far the psychologically weaker of the two and the leaflets against them met with success. Prime Minister Lloyd George wrote to Lord Northcliffe (director of the Division) in May 1918, "It seems to me you have organized admirable work in your Austrian propaganda...I trust you will soon turn your attention towards German propaganda along the British and French fronts." Northcliffe was first headquartered at Adastral House. In July he moved his headquarters to Crewe House, the town mansion of the Marquis of Crewe, and brought Slav, Croatian, Polish and Czech patriots to assist in the production of hundreds of thousands of leaflets calling upon the various minorities in the enemy armies to desert and become free.

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Lusitania medals (front and back)

During the war years, the Germans struck a number of commemorative medallions to advertise their victories and attack and humiliate their enemies. An example of a terrible propaganda blunder that backfired was the medallion commemorating the sinking of the Lusitania. The British were able to use that medal to show the world the bestiality and lack of consciousness of the German nation. Germany also produced a medallion attacking the hated British propagandist Lord Northcliffe. One side shows Northcliffe sharpening his forked quill pen with a nearby ink pot labeled "Propaganda ink." The other side shows Satan feeding a blazing globe with the Times, Daily Mail, and other organs of Northcliffe's press empire.

Meanwhile, Brigadier General Sir George Cockerrill directed the War Office’s Directorate of Military Intelligence (M.I.7.b). The official History of M.I.7b (March 1916 - December 1918) lists their productions:

Reproductions of German prisoner of war letters and postcards...showing the good treatment of prisoners in England. Reproductions of photo postcards of prisoners of war...Prisoner of war photo books...Leaflets of an inflammatory and socialist nature, produced by MI7b urging German troops to surrender and stop the war. Leaflets designed to give the German troops information that had been withheld from them by their own authorities. The weekly Courrier de l'Air (Mail of the Air) designed to encourage the inhabitants in occupied territory.

The distributions for 1917 were as follows: 594,000 reproductions of 88 prisoner of war letters and 7 postcards; 90,000 reproductions of 17 photo postcards; 85,000 large edition and 25,000 miniature edition and 20,000 photo sheets of prisoner of war photo books; 888,200 leaflets and surrender notices; and 250,000 copies of 50 weekly numbers of Le Courrier de l'Air. The total number of leaflets, prisoner of war letters, cartoons, etc., handled by M.I.7b from the start is 25,986,180. The total number of balloons supplied by M.I.7b is 32,694

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Preparing balloons to drop leaflets on the Germans

Early in the war when the Germans threatened to put leaflet-dropping pilots before a firing squad, the British mastered the art of dropping the leaflets and newspapers from unmanned balloons. The leaflet balloon was invented by Mr. A. Fleming who stated that 48,000 were produced. He treated the paper in such a way that the balloons could stay afloat for three days when filled with hydrogen.

Captain L. C. Pittmann tells more about the balloons in an article entitled "Propaganda by Balloon" published in The Royal Engineers Journal, April 1919. Some if his comments are:

"In March 1918, the Royal Engineers took up the supervision and manufacture of these balloons and releases…the balloons dispatched to France two to three times a week (a staff of nearly 100 girls was specially employed on this work). During the period of Match, 1918, to the signing of the Armistice, over 35,000 balloons and 20 million leaflets attached to releases were dispatched from France. As many as 400 balloons, each carrying 500 to 1,500 leaflets, have been sent over the lines in a single day.

The Germans did their utmost to prevent the circulation of the leaflets, and as much as five marks was offered for each leaflet brought to headquarters, but many Germans were captured with leaflets in their possession…"

The leaflets were printed on single or double sheets of various sizes, and were all punched with a 1/4-inch hole in one corner to enable them to be threaded upon the tags, and were left unfolded.

Captain P. Chalmers Mitchell discussed WWI propaganda balloons in a 23 February 1918 report entitled “The Aerial Distribution of Propaganda to the Enemy. He says in part:

In October 1917, the Air Inventions Board was consulted with regard to the use of paper balloons and other modes of aerial distribution. It was ascertained that the Munitions Inventions had the matter under consideration and the request was made that the Munitions Inventions should communicate with the War Office as soon as their experiments had led to some practical issue. In early February 1918 the Munitions Inventions informed the War Office that they now had some paper balloons and a new form of release ready for trial at the Front.

At the present time the Munitions Inventions have carried beyond the experimental stage two types of balloons made of doped paper, respectively of 16 and 20 feet diameter and carrying loads of one and two pounds. They can be inflated with hydrogen or with gas, the former giving a lifting capacity of more than one and a half times that given by the latter, but not being so suitable for long distances as it diffuses through the doped paper more rapidly than does coal gas.

Experiments are in progress with larger types of paper balloons carrying heavier loads, four and eight pounds being-aimed at. It is expected that these types will have passed the experimental stage in a few weeks.

What did the British have to say about their own balloon leaflet program? Researcher Lee Richards found an official 1918 report on British Balloon Propaganda. One of the first facts it discloses is that German soldiers turned in less than one of every seven Allied leaflets dropped, even though they were promised cash rewards and there was punishment for keeping the propaganda leaflets. That indicates that they were believed and treasured by the enemy.

Hindenburg admitted that the balloon propaganda reached the people in Germany through letters from the front. He said, “Unsuspectingly, many thousands consume the poison.” German prisoners admitted to being moved by propaganda leaflets which mentioned: the Failure of the U-boats; the Failure of the Zeppelins; the miserable conditions existing in Germany; the use of German troops as mere “cannon fodder;” ill treatment of German enlisted soldiers by their officers and N.C.O's and negative extracts from the German Press.

The following leaflets were especially powerful: the map of the British advance on the Somme (there are dozens of map leaflets so it is impossible to say exactly which one they mention); A.P. 71 “Loss or Gain?” – a leaflet on German casualties, (I don’t show it because it is all text); “Needs” A leaflet on the bombarding of Paris on Corpus Christi day when Cologne was spared; A.P. 70 (depicted in this article) and A.P. 36 (depicted in this article).

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A.P. 70 British Morale Leaflet

This leaflet shows an injured German soldier watching well-dressed rich civilians at a party. The title is "Thanklessness." This leaflet numbered A.P.70 was disseminated in August 1918. There is no record of the number of leaflets printed.

Some totals of British leaflet production are known. For instance, 1,689,457 were dropped in June of 1918, 2,172,794 were dropped in July, 3,958,116 in August, 3,715,000 in September, 5,360,000 in October, and 1,400,000 in the first 10 days of November, just before the signing of the armistice. It appears that there were two basic types of British leaflet. The first was coded "A.P." The highest number known for the A.P. leaflets is 95. They have themes such as Germany’s responsibility for the war, the failure of the submarine blockade, the coming of the Americans with their manpower and materiel, Wilson’s 14 points and the hopelessness of the German military situation. P. H. Robbs lists the known British leaflets in Falling Leaf number 4, winter 1958. He says:

The most effective leaflets were those of the ‘A.P.’ series. As they were all dispatched by small free balloons, delivery depended upon favorable winds and in some cases appears to have been spread out over a period, so that the leaflets were not necessarily dropped in numerical order. The earliest seem to be from the end of 1917 and the latest just before the Armistice. R. G. Auckland compiled The Catalogue of British Leaflets Ballooned to German Troops 1917-1918 for the Psywar Society. He says, "The A.P series were the most effective of leaflets. The meaning of A.P. is not yet clear. Suggestions such as "Aerial Post,","Aerial propaganda," "Air Post" and similar have been made.

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Leaflet A.P.17

Leaflet A.P.17 depicts a German mother sending her young son off to war. Pictures on the wall draped in black tell us that his father and brothers have already been lost at the front. They are labeled "Fritz," "father," "Hans," and "Wilhelm." The leaflet has "BY BALLOON – Durch Luftballon" at the top and the title in the body of the leaflet, "The Last." Text at the bottom is:

You rob me of my children, Joseph is not here anymore, Simeon is gone, now you want to take Benjamin. This is too much for me.

Ironically, considering the anti-Semitism of the German propaganda in WWII, the text is a quote from the Old Testament, 1 Moses: 42, 43. The British disseminated the leaflets in June 1918. The number produced is unknown. Official descriptions of the A.P. leaflets 1 through 43 are archived in the Public Records Office in London. They are found on a document dated 11 May 1918 with copies to "D21951/1" and "No. 10" (Downing Street, I presume). The comment on A.P.17 is:

A cartoon sent by G.H.Q. France. A German mother says good-bye to her last boy, now called up, all his brothers having been taken from her and killed.

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A.P.18

Leaflet A.P.18 depicts the Kaiser walking on parade with his six sons, in full dress uniform, with feathered caps, leather boots, and medal-bedecked topcoats; They smartly traverse a pathway flanked by thousands of black figures of death. This ghastly horde is stretching arms towards the proud family. The leaflet has "BY BALLOON - Durch Luftballon" at the top and at the bottom the text:

One family which has not lost a single member.

The British printed 100,000 of the leaflets and they were disseminated in June 1918. Public Records Office comment about A.P.18:

Cartoon from 'Life' magazine, caricature of the Kaiser and his sons.

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A.P.31

Leaflet A.P.31 has "BY BALLOON - Durch Luftballon" at the top and depicts a stylized skull drinking from a glass labeled "Deutschland." The title of the leaflet is "The Dregs." The British printed 100,000 of the leaflets and they were disseminated in June 1918. The Public Records Office comment about A.P.31:

Cartoon. From a drawing sent by G.H.Q. France. Shows Death drinking a health.

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Leaflet A.P.35

Leaflet A.P.35 depicts the sun rising over a skull casting a shadow on a field of graves. The words "BY BALLOON - Durch Luftballon" are at the top along with the title, a quote from Kaiser Wilhelm II, "A place in the sun." Text at the bottom is:

Your rulers demand a place in the sun; but where will you find your place?

The British disseminated the leaflets in June 1918. The number produced is unknown. The Public Records Office comment about A.P.35 is:

Cartoon. A place in the sun. From a drawing sent by G.H.Q. Shows a German graveyard as the 'place in the sun’, which the German soldiers will attain.

Leaflet A.P.47 depicts the Kaiser riding his horse through a ruined landscape while spirits and skeletons point at him and one holds a hangman’s noose. The text is, "The King of Prussia goes to meet his death." 50,000 of the leaflets were printed and distributed in July 1918.

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Leaflet A.P. 36

50,000 copies of leaflet A.P. 36 were disseminated in July 1918. It depicts the difference in Germany between 1914 and 1918. In the upper picture the Kaiser and his general ride in a fine chariot piloted by “Germania,” their steed (the German people) tempted forward by a fat carrot labeled “Victory.” In the 1918 picture “Germania” is all skin and bones from the British boycott of the German ports, the steed’s ribs show through his coat, and now civilians sit in the chariot with the carrot described as “false victory.” I don’t recognize the civilians but they may be profiteers who have become rich from the spoils of war. The leaflet was delivered by balloon.

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A.P.49

Leaflet A.P.49 has no text at the top and depicts Hindenburg and the Kaiser surrounded by munitions being carried on the shoulders of wounded and injured German soldiers and emaciated women. Hindenburg says to his leader. "Your Majesty, the people are depressed and are murmuring constantly." to which the Kaiser replies "Why do they murmur? We feel no burden." The British printed 50,000 of the leaflets and they were disseminated in June 1918.

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Leaflet A.P. 50

Leaflet A.P.50 has no text at the top and depicts a small dog with an enormous bone in its mouth marked "German profits" trying to get into a small doghouse labeled "peace." The British printed 50,000 of the leaflets and they were disseminated in July 1918.

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Leaflet A.P. 59 - Kain

250,000 copies of leaflet A.P. 59 were disseminated in August 1918. This leaflet depicts a Socialist thug holding a club and standing over a dead body identified as “Russian freedom.” It uses the Biblical theme of Cain and Abel. The meaning is unclear, but perhaps the British are implying that German socialists financed the rise of Russian Communism to take Russia out of the war. The leaflet was delivered by balloon. Text on the leaflet is:

Kain (“Cain”)

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A.P. 62

Leaflet A.P. 62 depicts the road to Paris strewn with dead German soldiers. The text at the top of this leaflet is, "To Paris!"

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A.P.74

My favorite British leaflet of WWI is A.P.74. The words "BY BALLOON - Durch Luftballon" are at the top. The leaflet depicts a long line of American "doughboys" stretching from the Statue of Liberty in New York Harbor to France. The title at the bottom is "The first million." This symbolism of this leaflet must have given the German soldier second thoughts about his ability to win the war as limitless hordes of fresh American soldiers entered the battlefield. The British disseminated the leaflets in August 1918. The number produced is unknown. The British regularly updated these "Americans are coming" leaflets. For instance, A.P.84 produced in September 1918 gives the latest numbers. "American troops arriving in Europe: 117,212 in April, 224,345 in May, 276,372 in June." Leaflet 1016 printed in October 1918 gives the total number of American troops in Europe; 100,000 in 1917, 1,750,000 in 1918, and a prospective 3,500,000 in 1919. Later in the same month leaflet 1025 raised the 1919 number to 5,000,000 American troops. It is no wonder that the German soldier became disheartened.

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Truppen Nachrichtenblatt leaflet 1013,
100,000 disseminated in October 1918

Auckland also mentions a news leaflet.

The Truppen Nachrichtenblatt ("Troops Message Sheet") leaflets were disseminated in the closing months of the war and were printed about three times a week with a 'pull' of 100,000 copies. They were termed priority leaflets as they gave up-to-minute news and were dispatched by balloon to German troops promptly as against the stock A.P. leaflets, which could be allowed delay before ballooning. They were given the code number of 1000 and about thirty different types are known used over a period of ten weeks. The size of the leaflet is about 21 x 13 centimeters, both sides of the paper were printed on and on the obverse of some are maps showing Allied military gains.

The Truppen Nachrichtenblatt was a small leaflet that contained such pointed headlines as, “Foch Leading New Attack,” “Entente Armies Press Forward on another Wide Front,” or “Turkish Army in Palestine Destroyed.”

In regard to the Truppen-Nachrichtenblatt, The London Times History of the War, 30 December 1919 adds:

In the beginning of August 1918 it became important to increase the speed of distribution, particularly because early news of the military successes of the Allies, concealed by the Germans from their own troops, became valuable propaganda. It was therefore arranged that the leaflets should be divided into two categories; 'stock' leaflets, with the contents of which would not lose their value by a little delay and 'priority' leaflets containing matter of urgent importance. It was agreed that the latter should be printed three times a week, each leaflet being of uniform length and printed in an edition of 100,000 copies. The issue and rapid dispatch of these leaflets continued from August until the signing of the Armistice.

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Map Leaflet

One such map leaflet is entitled "The victories of the Allies." It shows the front lines from 8 August to 16 August 1918 and shows the number of Germans captured rising from 7000 to 34,000. This was the first of 7 uncoded leaflets with the same title but changed maps as the Allies continued to advance. The leaflets were disseminated near the end of August 1918. There is no record of the number printed. This leaflet is particularly interesting because there is an error. The word "Alliierten" is spelled "Allierten." The later versions spelled the word correctly.

R. G. Auckland compiled The Catalogue of Airdropped Facsimile Postal Stationery World War I 1916-1918 for the Psywar Society. He mentions the background of the postal propaganda:

A British soldier of the time recalls that "also dropped into Germany were copies of uncensored letters written by prisoners of war in England. They were designed to impress upon the German people what a fine time prisoners had in England. The letters and addressed envelopes would be written by the prisoners, and then duplicated and the duplicated letters, enclosed in the duplicated envelopes were dropped for the pickers-up to forward to the addresses on the envelope".

Colonel W. Nicolai, chief of the Service, states in his book The German Secret Service that 'forged letters from German war prisoners in France and England, and illustrations of the alleged enviable treatment of German prisoners in both countries, were designed to persuade German soldiers to desert or to depress their spirits.

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British Picture Postcard H/6

The card depicts 20 uniformed German soccer
players in a British prisoner of War camp in France.

George Bruntz says in Allied Propaganda and the Collapse of the German Empire in 1918, Hoover War Library, Publication No-13, Stanford University Press California, 1938:

The British also made use of the German prisoners by encouraging them to write home describing conditions in the English Prison Camps. Toward the end of 1916, German prisoners upon arriving at British Camps were handed letter sheets, with instructions on them for their use. These German prisoners were especially well fed. The Germans, grateful for their fine food and good treatment, would write home describing in glowing terms their life in the British camps. These letters were reproduced and sent over the German trenches.

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British letter sheet

There were four distinct types of stationery. Plain postcards first appeared in 1916. They are inscribed "Feldpostkarte" and are uncoded. Letters enclosed in addressed envelopes first appeared in 1916 and continued through 1918. Some envelopes are inscribed "Prisoner of war. No stamp required." After December 1917, they have the inscription "By Balloon. Durch Luftbaloon." Picture postcards were first used about December 1917. Some are inscribed "Post Card" or "Carte Postale" and some "By balloon. Durch Luftballon." Letter sheets were usually inscribed "PRISONERS OF WAR. No stamp required" on the front and "Nicht hier schreiben!" ("Do not write here!") on the back. They were first used early in 1917.

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British Letter sheet

Uncoded letter sheet from Karl Scholz to his wife Josepha in Peterwitz. Disseminated in February of 1917, it bears a fake red rubber stamp with text "Prisoners of War – B.E.F. – Passed by Censor No. 3."

John C. W. Field wrote about this propaganda theme in the Forces Postal History Bulletin of Great Britain, republished in The Falling Leaf, Number 22, summer 1963. He mentions British propaganda in the form of postcard stationery, envelope stationery, and letter sheet stationery. He mentions that with the exception of one such leaflet dated 1917; every one that he has seen was dated 1918.

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Le Courrier de l'Air, 11 July 1918, No. 61

The Allies prepared a host of newspapers for the enemy. In March 1915, the British began the airdropping of the leaflet newspaper Le Courrier de l'Air for civilians in German-occupied France and Belgium (this newspaper would be revived in WW2). The French were already publishing a propaganda newspaper, La Voix du Pays (The Voice of the Country). In January 1917, the Belgian Army (in Britain) began publication of La Lettre du Soldat (The Soldier's Letter) for the Germans occupying Belgium.

A major C. J. C. Street mentions Le Courrier de l’Air in Cornhill Magazine, November 1919. He says:

An early function of M.I.7b was the establishment of Le Courrier de l’Air. The needs of the invaded districts had long been felt, and it was realized that a newspaper of Allied tendencies, aerially distributed, was the best way to meet that need. The first issue of the Courrier was produced in the form of a single sheet, some eight inches by six. It was a memorable production, destined to be the first regular aerial newspaper of the world. It bears the date of 6 April 1917, and carries in the leading column an exhortation that most admirably sets out its aim and scope: This weekly paper will be distributed every week by airplane among our brave Belgian and French friends living in the unhappy territory now in the occupation of the enemy. It has for its sole object the dissemination of the truth about the war… Finally, the motto of the Courrier de l’Air will always be: Truth, the whole Truth, and nothing but the Truth!

Street says that the last issue was dated 7 November 1918.

Edward Heron-Allen was the editor of Le Courrier de l’Air. He wrote about his operation in a series of notes dated 15 November 1918:

Le Courrier de l’Air was as its title denotes, a propaganda newspaper, planned by Captain Chalmers Mitchell to be distributed over the parts of France occupied by the Germans, and over Belgium, with a view to giving the inhabitants of those areas accurate news of the progress of the war from the point of view of the Allies of the Entente. In addition to this, it contained extracts from German papers, which were suppressed by the government when the contained matters reflecting upon adverse conditions in Germany, and accounts of German defeats and losses. The average number of copies distributed weekly was 5,000.

The paper was distributed by hydrogen balloons, which were sent up from our side of the fighting lines whenever the direction of the wind was favorable. It was threaded in bundles of a hundred upon a silk paper fastener, which was passed through a 20-inch length of tinder yarn such as is used for lighting cigarettes and cigars, at intervals of about three inches. The tinder was strengthened and supported by a strong wire running through it by which the who mass of bundles – called a ‘release’ – was firmly twisted on to the neck of the paper hydrogen balloon. Before letting it go the tinder was lit at the top and as the ‘smolder’ reached each paper fastener it burnt away and a bundle of papers flew away falling all over the country. Each balloon carried about 15 pounds of paper, in all about 2000 copies, and it took from twenty minutes to half an hour to distribute its load.

In 1968, Edward Heron-Allen sold his personal complete set of Le Courrier de l'Air, number 1 (6 April 1917) to number 78 (7 November 1918). This was the only set known to exist outside of the British Museum. Besides the leaflet newspapers, the collection six official large War Office photographs of the preparation of the balloons, some original manuscripts, and part of issue 79 which was never published due to the end of the war. The collection was sold to an unknown buyer for $1080.

Sir Campbell Stuart mentions the actual balloon launch in Secrets of Crewe House. He says:

The unit for distribution consisted of two motor lorries, which took the men, the cylinders of hydrogen, and the propaganda loaded on releases to a sheltered position selected in the morning by the officer in charge after consultation with the meteorological experts. The vans were drawn up end to end, separated by a distance of about ten feet, and a curtain of canvas was then stretched on the windward side between the vans, thus forming a three-sided chamber. The balloon was laid on the ground, rapidly filled, the release attached and lighted, and the balloon liberated, the whole operation taking only a few minutes.

The load of the balloon was chosen according to the direction of the wind. If it was blowing toward Belgium, copies of Le Courrier d'Air were attached. If towards Germany, propaganda leaflets for the enemy troops.

The Falling Leaf number 2, April 1958, features an article entitled "The Great War – British Leaflets – Western Front 1914-1918." It mentions the first British leaflet dropped on the enemy in October 1914, "Notice. An explanation for German soldiers." The leaflet was privately designed and printed by  Colonel Swinton who had the leaflets prepared by the Continental Daily Mail. A repetition of this private PSYOP campaign was forbidden by higher authorities.

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Swinton wrote an excellent leaflet attempting to explain
to the German soldiers the reality of their position.

NOTICE

AN EXPLANATION FOR GERMAN SOLDIERS.

It has become known that German soldiers have been told that the British treat their captives inhumanely. That is a lie.

All German prisoners of war are well treated and receive the same food as their British soldiers.

The opportunity is now taken to enlighten the German soldier about some facts that hitherto have been kept secret from him. The German Army never reached or occupied Paris and has been retreating since September 5.

The British Army has been neither made prisoner nor beaten. It increases in strength every day.

The French Army is not beaten. Quite on the contrary, for it inflicted a heavy defeat on the Germans at MONTMIRAIL.

Russia and Serbia have so decisively defeated Austria that she no longer plays any part in the war. With the exception of a few cruisers, German shipping, the Merchant Marine as well as the fighting fleet, is no longer to be seen upon the seas.

The British and German Navy have both suffered casualties, but the German was the heaviest.

Germany has already lost several colonies and will soon lose what now remains to her. Japan has declared war on Germany. The British and the Japanese now besiege Kiauchau.

The report circulated in the press that the British colonies and India have rebelled against Great Britain is wholly untrue. Quite on the contrary, these colonies have sent to France large formations of troops and many supplies to help their Fatherland. Ireland is one with England, and from north and south is sending her soldiers who are fighting with enthusiasm alongside their English comrades.

The Kaiser and the Prussian War Party wanted this war against all the interests of the Fatherland. They prepared for this war in secret. Germany alone was prepared, which explains her temporary successes. We have now succeeded in checking her victorious advance. Supported by the sympathies of the whole-civilized world, which regards with horror an arbitrary war of conquest, Great Britain, France, Russia, Belgium, Serbia, Montenegro and Japan will carry on the war to the end.

We bring these facts to general notice in order to throw light upon the truth that has been hidden from you. You are not fighting to defend your Fatherland, since there was never any thought of attacking Germany. You are fighting to satisfy the ambitious war lust of the military party at the cost of the true interests of the Fatherland. The whole business is evil.

At first sight these facts will seem improbable to you. Now it is for you to compare the events of the past few weeks with the information manufactured by the military authorities.

ON OCTOBER 4 THE RUSSIANS GAINED A TREMENDOUS VICTORY OVER THE GERMAN ARMIES IN EAST PRUSSIA. THE GERMANS LOST 70,000 TROOPS.

Sir Campbell Stuart goes into greater detail in Secrets of Crewe House. He mentions that the leaflet was prepared with the aid of Lord Northcliff's Paris Daily Mail organization. He says that "the Army chiefs at that time did not show any enthusiasm for the innovation, and Colonel Swinton was unable to proceed with the project." Swinton personally paid the cost of printing the leaflet and was later repaid his out-of-pocket expenses by the British Army. What an inauspicious start to WWI PSYOP.

Major General Sir Ernest D. Swinton talked about his creation in Eyewitness, Hodder and Stoughton Ltd., 1932. He says:

I was persuaded that far-reaching results might be obtained if it were at all possible to shake their faith in the justice of their causes. Much might be done at small cost, with no great trouble, and with little risk. Acting on this conviction, I drafted a leaflet to counteract the false teaching that had for years been instilled into the whole German nation, and to reveal to the army facing us some of the real truth, or at least to plant the seeds of doubt… In order to make the most of the space available the message was printed on both sides of the paper, large Roman type being employed so that it might be easily read, and on paper of a bright arsenical green – suggestion of poison – to prevent it from being used for other purposes. (Authors note: toilet paper?). At my request, the Paris Daily Mail Press printed 25,000 copies for a nominal fee. These were handed over without delay to the Royal Flying Corps at Abbeville to be dropped behind enemy lines.

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Woolrich series leaflet "What ‘Tommy’ Gets to Eat."

There is another series of WWI British leaflets that is almost unknown. In spring 1988, a leaflet was illustrated in The Falling Leaf with the question, "Who can help with the WWI leaflet opposite? It is in the style and format of a British leaflet to Germany but its text appears to be 'black.' The serial number 32 is one that has not been seen before." The leaflet is entitled "What 'Tommy' gets to eat." The leaflet lists a number of 23 food items and shows the daily ration of the British soldier. Some of the items are, "Bread – 346 grams", and "butter – 28 grams." Nothing was known about this item until a member of the Psywar Society visited the Royal Engineers Museum at Bromptom Barracks in Chatham, Kent. The museum has a collection of WWI leaflets. One of the files was entitled "Propaganda by balloon," and contained leaflets from the "A.P." series, the "Belgian" series, and the "Woolrich" series. The leaflet in question was from that Woolrich series. The highest number in the museum file is 33, so we assume that at least that many were printed. Many of the leaflets are in the form of miniature newspapers with a masthead depicting Kaiser Wilhelm and titles such as:

Nr. 12 – "Autumnal sheets," dated September 1918.

Nr. 23 – "War newspaper," dated October 1918

Nr. 30 – "Army and Homeland," dated November 1918

There seems to be little data on the meaning of "Woolrich," but in a set of notes written by the editor of Le Courrier de l’Air we find the comment:

The copies for distribution were sent direct from the printers to Woolrich where they were made up into bundles on ‘releases’ and sent over to the Censorship and Publicity Section at General Headquarters near Montreuil in France.

One would therefore assume that "Woolrich" is a place, probably a military base or airfield.

There is also mention of a "Belgian series," although only three leaflets are mentioned. These leaflets were written in Flemish and French for the Belgian people. They were not coded, but had a hand-written reference number. The first leaflets shows portraits of the King and Queen of Belgium. The second leaflet is a speech by a M. Coorman on 21 July 1918, and the third leaflet talks about the feeling of the people of London about the Belgian Sovereigns.

British Propaganda and The Ottoman Empire

The Ottoman Empire joined the Central Powers to form the Triple Alliance in August 1914. The German military mission of 1913 had already organized the Turkish army and navy under German leadership. The Triple Entente, or Allied Powers, declared war on the Ottoman Empire on 4 November.

The British also dropped propaganda leaflets on the Turks. R. G. Auckland mentions this campaign in The Falling Leaf, Summer 1972.

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British leaflet 48/T to the Turks

On 15 July the Germans began an attack against the French. After 3-day fight the Germans, in spite of determined action, were unable to obtain their objective…

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British Aircraft drop both bombs and leaflets.

Auckland says that the British had four squadrons of aircraft in the northern Aegean Islands covering the Dardenelles approaches. They were the 220, 221, 222, and 223 squadrons. British aircraft were able to reach the old Turkish capitol of Constantinople (now Istanbul) and drop both bombs and leaflets.

The leaflet raids originated from the island base on Imbros, nearest to Constantinople. One leaflet is alleged to have text:

Cursed by Talaat, Enver, and Hairi. If a government does not act in accordance with the will of the nation, it deserves to die with all its sons...The whole Turkish Empire is in the hands of the government, who will surely bring about Turkey's end, and if Talaat and Enver, who sold the country, are allowed to remain in power we shall have no course open to us but to shed our tears awaiting our last days.

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Talaat Bey

Enver Pasha

The message makes little sense but probably has allusions to the Koran and perhaps some difficulties with the Turkish to English translation. Talaat Bey was the Grand Vizier and Minister of the Interior. Enver Pasha was the Minister of War. Hairi Bey was the Shiek-ul-Islam. Hairi mysteriously disappeared (probably murdered), and both Enver and Talaat were condemned to death by a Turkish Court-martial on 11 July 1919. Talaat Bey somehow survived and after the war he lived in Berlin, where he was assassinated by an Armenian student in 1921. Called by Russian foreign minister Sergei Sazonov "The most infamous figure of our time," Talaat's mortal remains were solemnly transferred to Istanbul in 1944.

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Front and back of British leaflet to Turks – Well fed Prisoners of War.

The British dropped photographs showing cheerful well-fed prisoners on a "chow line" over Turkish troops in April 1917. The leaflets were dropped from seaplanes stationed at British bases on the islands of Thasos and Mitylene. The text in Turkish is:

You will gather from this photograph that stories concerning the maltreatment of prisoners of war by the British is without any basis. Those who surrender to the British are not only fed with white bread and delicious dishes of food, but they are also treated in a friendly manner. When you show this photograph at any British military station you will receive a courteous welcome and you will be sent to headquarters as a friend

Additional English-language text is:

The bearer should be taken to the nearest headquarters. He is friendly, should be treated well and allowed to keep this photograph.

Another raid occurred on 19 August. The operations report for the 25 August included a memo 'pamphlets dropped by DH9 machines." Auckland mentions a document which appeared to have been dropped over Turkey. The top half of the document is a letter from the Turkish War Minister Enver Pasha stating that Constantinople is not a military target and if the British persist in bombing it all foreign nationals will be interned. The bottom half is the British reply from Rear Admiral Lambert, Commander of the British Aegean Squadron, dated 18 September 1918. Lambert points out that the Germans have bombed such cities in France, Italy and Great Britain, and as long as the Turks remain allied to the Germans, the bombing will continue. He also threatens that any reprisals against civilians will just lead to increased bombing.

Other leaflets, which are believed to have been dropped on the Turks, are in the French language. Each has a title in German, Kriegs-ausschuss der Deutschen Industrie Berlin ("The Berlin German War Industry Committee") indicating that the source of the text was Germany. The remainder of the text was in French and the known titles are "The Question of Alsace-Lorraine," The German War Economy, and "The Peace in the East." The last leaflet mentions the Central powers signing a peace treaty with the new Russian government at Brest-Litovsk.

BRITISH PROPAGANDA FOR THE HOMELAND

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Take Comfort

During WWI it was important for Britain to propagandize its own people so that they would volunteer for the war and work longer hours and take less time off. An organization called the Parliamentary Recruiting Committee was authorized and located at 12 Downing Street in London. It produced hundreds of leaflets, brochures, cartoons and the like, all to convince the British people that it was time to volunteer and go to war on the battlefield and on the home front. The publications were all free and the person receiving the leaflets and brochures was asked to make sure that they were distributed carefully and effectively.

The leaflets had titles like “Why don’t I go?” and “5 questions for men who have not enlisted.” There were leaflets written by women and clergy supporting the war. Others were from politicians and labor movements. Since this article is really about propaganda images I show two leaflets from the committee that were first published in the British magazine Punch. The one above that depicts the figure of Liberty talking to a tragic figure representing Belgium. Liberty says:

Take Comfort. Your courage is vindicated. Your wrongs shall be avenged.

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You’ve lost everything

Another cartoon shows the arrogant German Kaiser talking to the King of Belgium. The German leader gloats, the proud Belgian refuses to be cowed:

So you see – you’ve lost everything.

Not my soul.

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