NATIONALIST CHINESE PROPAGANDA LEAFLETS

SGM Herbert A. Friedman (Ret.)

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ROC Flag

PRC Flag

During WWII, China was one of the Allied nations that fought alongside the “Big Three:” the United States of America, Great Britain and the Soviet Union. They were at war against the Axis; Germany, Japan, Italy and other collaborating enemy nations. As the Japanese advanced across the Chinese mainland, the Chinese resisted with a National army under command of Chiang Kai-shek and a Communist army under the command of Mao Zedong. Unfortunately, the two political sides tended to fight each other much more than they did the Japanese. Both sides coveted power after the eventual Japanese defeat. Chiang in particular seemed to fear the Communists more than he did the Japanese.

There are probably a hundred books talking about the assets and liabilities of the Nationalists and the Communists but I have no intention of getting into politics. However, I do have quotes from former U.S. Army Major Monta L. Osborne who was the Assistant Psychological Warfare Officer in China and in September 1945 was appointed China Theater Psychological Warfare Officer. He served in the U.S. Armed Forces in China until June 1946, when he took a job for the Supreme Commander Allied Powers (SCAP) in Tokyo. He gave his opinion of the situation from a completely non-political viewpoint. Remember he said all this in 1945 and he seems to have been correct:

The Kuomintang Party was started early in the present century by a group of liberal thinkers who were opposed to the Manchu Dynasty. The most renowned member of this group, of course, was Dr. Sun Yat-sen. In 1911 the Kuomintang overthrew the Manchu regime and set up a so-called republic. There actually was a sort of republican type of government for a few years, but from 1915 to 1927 China was actually controlled by local war lords. During the period 1923 to 1927, the Kuomintang turned definitely leftist in its principles, and Communists were welcomed into the Party.

In 1927 Chiang Kai-shek gained control of the Kuomintang. As military chief he conquered most of the war lords and established a national government in Nanking. Shortly after assuming control of the Kuomintang, Chiang became violently anti-Communist. This was about the time that he formed his alliance with the infamous Soong family, from which he later obtained a wife. In a bloody period, he kicked all of the Communists out of the Part. They promptly formed a Soviet Republic in Kiangsi Province. For seven years Chiang Kai-shek tried to eliminate them. He sent army after army against them. One of his armies totaled one million men. The smaller communist forces held out for seven years in Kiangsi Province, but in 1934 they decided to move. During 1934 and 1935 they marched several thousand miles, across China, over mountains, across rivers, pursued all the way by Chiang’s forces. Eventually, they landed in Yenan, in northwest China, and re-established their Soviet Republic. The march, of course, is now called The Long March.

The Kuomintang, which now rules the nation, is not spiritually the party that was created by Dr. Sun Yat-sen. When Chiang accepted the leadership, he turned definitely to the Right, embraced the Soongs and the landlords. He is definitely under the influence of the banker and landlord class; one might say, under their domination. The Kuomintang is not a completely unified group. There are cliques within the party. Chiang is now following the lead of the so-called “C.C. Chen Clique”, headed by the Chen Brothers of Shanghai. They are now China’s principal bankers.

We have a U.S. Army Observer Section in Yenan. I have seen most of their reports, and have talked to some of them. None of our people are Communists, but all or almost all of them have come to believe that the Communist party has more to offer the people of China than the present rotten regime. The Reds have taken land away from the landlords and have given it to the peasants. They have established communal control and ownership of the factories by the workers. There is no doubt that the Chinese people would be better off economically under the Reds than under the Kuomintang. But one does not like to see this nation come under the permanent control of a monolithic party. It is possible that the U.S. can pressure Chiang toward liberalization of his regime. But once the Reds are in control, there will be mass extermination of the capitalist and landlord class. There certainly will be a one-party government which the Chinese people may never be able to overthrow. In any case, the U.S. Government cannot afford to support the Communists in any way. Public opinion in the U.S. would not stand for this. Furthermore, it is possible that Communist control of China could, over a period of time, mean Communist control of Asia.

After the end of the war, the Nationalists and the Communists continued to fight a civil war from July 1946 to September 1949 that eventually led to the defeat of Chiang and the escape of his Kuomintang (KMT) government, his army and over a million refugees to the island of Taiwan (Formosa). In 1972, the delegation of the People’s Republic of China entered the United Nations, replacing the delegation of the Republic of China as the official representative of China.

Nationalist Chinese propaganda of the time maintained that it was “Free China,” in stark and simple contrast with the mainland. Taiwan’s description of the People’s Republic of China was decidedly negative. A Decade of Chinese Communist Tyranny, (Taipei, 1960) published by the Asian People’s Anti-Communist League opens with a comparison between the “Communist controlled area” and a zoo. It describes the Chinese communist “gangsters” as “inhuman and devoid of all moral scruples.” The 1957-1958 edition of the China Yearbook referred to the communists as “the sons of Satan.”

At the same time, the Nationalists on Taiwan started what we might call a cult of personality around their leader. There was no official or party section assigned to the task of turning Chiang into a larger than life character, but it was understood that there were rewards to those loyal to the Party and the leader. Dr. Jeremy E. Taylor, a Lecturer in Chinese Studies at the University of Sheffield mentions some aspects of this in “The Production of the Chiang Kai-shek Personality Cult, 1929–1975,” The China Quarterly. Speaking of the adoration and deification of the generalissimo Taylor says:

While the nature of Nationalist rule under Chiang can be debated, there is little question that it shared with its Soviet and fascist contemporaries a tendency to promote the mass adoration of leaders. This included the manufacture and distribution of images of Chiang; the naming of streets in his honor; the celebration of his life through textbooks and public events; and, in some cases, the attribution to Chiang of superhuman power and wisdom…By the time of the Nationalist government’s complete relocation to Taipei in 1949, almost every city and town in Taiwan could claim a Zhongzheng Lu (Chiang Kai-shek Road) and a Zhongshan Lu (Sun Yat-sen Road) thanks to the efforts of zealous city and county administrators.

The first statue of Chiang to appear in Taiwan was raised only 192 days after retrocession. And by the early 1950s, Chiang’s face was criss-crossing the Taiwanese countryside on the front of “propaganda trains” just as it had done on the mainland a few years earlier.

Curiously, if we are to believe Paul M. Linebarger in Psychological Warfare, Combat Forces Press, Washington DC, 1948, the Nationalists learned to do propaganda from the Communists prior to WWII. Linebarger says in part:

The Communist leaders unwittingly made a tremendous mistake between 1922 and 1927. The invited the military and political staff of the Chinese Nationalists (Kuomintang) to cooperate with them…Their military chief of mission learned everything that the Communists had to teach about irregular fighting, subversive propaganda, revolutionary situations and mass agitation. The Nationalist leader used all the Communist psychological warfare techniques and added a few more of his own. His name was Chiang Kai-shek…They (the Communists) have not forgiven him. Nationalist China to this day possesses a working duplicate of the Moscow propaganda facilities….

Taylor seems to agree on the Communist influence:

The single most important [influences] of these was the General Political Department, which was founded under the auspices of Chiang’s son Chiang Ching-kuo in 1950, and was modeled on similar institutions in the Soviet Union. From its establishment, the Department became instrumental in producing many of the texts that were used in the promotion of the Chiang cult…The General Political Department also produced written texts through which the ideas and admonitions of President Chiang were distributed to members of the armed forces.

Gary D. Rawnsley, who seems to be one of the premier authorities on Taiwan politics talked about their PSYOP system in “Selling Taiwan: Diplomacy and Propaganda,” Issues and Studies, Vol. 36, No. 3. 2000.

The Republic of China does have a propaganda organization, one that predates the move to Taiwan. Although far from perfect, this organization is nevertheless adequate given that it must perform in difficult circumstances. Nevertheless, there is always room for improvement. The fundamental problem is that the Republic of China's propaganda organization is badly constructed with a confusing division of labor. It engages the services of far too many government ministries and organizations that all have overlapping responsibilities and lines of accountability. For propaganda to make a positive contribution to diplomacy – whether in relation to other governments, the overseas Chinese or the PRC – it must be centralized in one department. The Government Information Office would seem to be the natural and sensible choice.

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Map of China and Taiwan

Since that time the Nationalists (Republic of China - ROC) and the Communists (People’s Republic of China - PRC) have faced off; threatening, cajoling and occasionally opening fire on each other. The small islands of Matsu and Quemoy (Kinmen), the sole territory under the jurisdiction of the Republic of China, have played a part in all the bluffing and psychological operations. In particular, starting about 1954 the two sides sent leaflets to each other on alternate days by balloon and artillery. In this article we will look at some of the leaflets prepared by the Nationalist Government and sent into mainland China up until about 1979 when the United States and the People’s Republic of China normalized relations.

During the Cold War the American government constantly worried about the morale of the Nationalist Chinese and their willingness to carry on the fight against Communism. They regularly studied both Taiwan and Mainland China and a number of reports were written by the Central Intelligence Agency, mostly stating that it did not believe China would attack Taiwan as long as the United States offered naval and air protection. Other studies attempted to discern how the loss of the smaller islands would affect Taiwan. A 1955 CIA report entitled Morale on Taiwan says in part:

The islands of Quemoy and Matsu are so important in the eyes of the Nationalists that their loss during the current crisis would be a severe blow to the morale…The effect would be considerably greater if the islands fell to Communist attack, especially if U.S. forces were involved…We believe that they would continue resistance to Communist pressure as long as they have confidence in the determination and ability of the U.S. to defend Taiwan.

For those readers that do not recall the Cold War, I should point out that one of the most secret operations was the 1959 training of six Nationalist Chinese pilots in Laughlin Air Force Base, Texas, to carry out clandestine U-2 spy flights to determine Soviet nuclear capability. These flights were highly classified but the fact that Chinese pilots were flying American spy planes shows how important the Chinese were to American interests at the time.

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Chiang Kai-shek  

Mao Zedong

In a 2005 International Affairs article entitled “Old wine in new bottles: China–Taiwan computer-based information warfare and propaganda,” Gary D. Rawnsley adds:

Chinese shelling of these islands, and Taiwan’s own bombardment of the mainland in response, was designed to have more symbolic than military value, and was pivotal in the psychological and propaganda offensive across the Taiwan Strait. Beijing decided to shell the islands only on odd-numbered days, and Taiwan’s military launched its own shells against the mainland the rest of the week. A practice that continued until 1979, this combat by timetable confirmed the political and symbolic, rather than military, intention of cross-Strait warfare, especially as the shells contained nothing more harmful than printed propaganda that dispersed upon impact.

The U.S. Army 7th PSYOP Group headquartered on Okinawa had a two-man Taiwan Detachment located in Taipei responsible for maintaining liaison between the 7th PSYOP Group and the Republic of China. In 1968 they trained 25 Chinese PSYOP personnel at their headquarters in Okinawa. The United States had little interest in supporting Taiwan with military and psychological training until 1951 when the North Korean attack on South Korea awakened America to the possibility of using Taiwan as an area to harass and spy on the Chinese mainland.

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7th PSYOP Group Crest

U.S. Army Lieutenant-Colonel Dave Underhill of the 7th PSYOP Group told me about a class that he taught:

I presented a three week course of instruction to the Chinese on Taiwan (as requested by the CIA) on leaflet development and dissemination (via balloon). I was able to show the defect in their program that allowed the balloons to end up in such places as Okinawa, India and Laos.  (I was in Laos when one came down there). The group I taught was a collection of people involved in leaflet operations.   It included printers, artists, weather forecasters, etc.  They were a sharp group.  The launch site had a pipeline from an oil processing plant that piped hydrogen to the sight.  They then filled conventional tanks and arranged them in a bank where they were able to open all valves and fill huge balloons without stopping.  

When Dave Underhill returned home he was replaced by his understudy, Captain Charles V. Nahlik. Charles was also tasked with teaching PSYOP classes and he told me a story about his Chinese students: 

I taught a large class of Taiwanese officers.  They came with their own translator/interpreter who had translated the 7th PSYOP Leaflet Book into Chinese.  I would demonstrate something and then he would explain it.  If I would talk for one minute, he would talk for three.  He was a fantastic assistant and a great help in the “hands on” process of plotting.   The funny thing about this class happened after they were finished, returned to Naha Air Base, Okinawa, and then started the flight home.  After each of the three days of class, they would go to the Post Exchange to spend all the money the U.S. was paying them on this trip.  They did well with US paid per diem -- too good.   They overloaded the plane to such a point that upon takeoff back to Taiwan and it could not lift off the runway and could not stop.  It went through the fence and slid into the Ocean, but did not sink.   However, the baggage area did get flooded so don't know how much of their assorted cameras and electronic items were damaged or destroyed. 

We should not hold this against the Chinese officers. America was known throughout Asia as “The land of the big PX” and it was quite typical for all foreign officers and enlisted men on American bases to purchase everything they could get their hands on. They seldom sunk a plane with their shopping though.

Some of the Nationalist Chinese leaflets attacked Mao; others depicted the happy life of the Chinese on the island of Taiwan or pictured defectors from Communism living a rich and secure life.

The 7th PSYOP Group was constituted 19 August 1965 in the regular Army and activated 20 October 1965 and assigned to the Ryukyu Islands. It was tasked with support activities in Okinawa, Vietnam, Taiwan, Korea, Thailand and Japan. The group consisted of the 14th PSYOP Battalion, the 15th PSYOP Detachment, the Japan Detachment, the Korea detachment, the Taiwan Detachment, and the Vietnam Detachment. They worked side-by-side with the Chinese of Taiwan, but it is impossible to tell what input they had, if any, on the leaflets we will depict in this article.

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Republic of China Balloon Launch

The ROC propagandists have not been very talkative about their campaigns. About 1968, the Psychological Warfare Department of the Defense Ministry did admit that the government had sent 101,614,528 balloons to Mainland China since the start of their campaign. They said that the load carried by the balloons varied from 35 grams to 4,763 grams. They had two large balloons measuring 10 x 13-feet and 10 x 18-feet that can rise to 40,000 feet and carry leaflets as far as Tibet and Sinkiang. The total of leaflets and booklets sent to China was more than 213,000,000 pieces. The balloons also dropped food, toys, household goods, daily commodities and national flags. They also sent "passports" promising good treatment to those defectors who made it to Taiwan. The Nationalists also used music to strengthen their propaganda. Taiwan balloons rained down leaflets and Teresa Deng music cassettes. Teresa Deng was a Taiwanese singer known for her gentle love songs. Allegedly, the mainland Chinese were known to say: “I like the little Deng, not the big Deng,” meaning that the singer's popularity rivaled that of Chinese leader Deng Xiao-ping, who briefly served as Premier Chou En-lai's deputy.

The Communists in return sent floats to Taiwan containing Mao’s “Little Red Book” during the Cultural Revolution.

The 1958-1959 Republic of China Yearbook noted how the Ministry of National Defense had strengthened its psychological warfare capabilities during the offshore islands crisis:

Each month aircraft flew deep into the mainland to drop leaflets, proclamations, charts, safe conduct passes and food. The air-droppings have borne fruit in influencing a fair number of mainlanders to flee from behind the Bamboo Curtain.

Gary D. Rawnsley believes that the Americans were deeply involved in the balloon campaign in The Clandestine Cold War in Asia, London, Frank Cass, 2000:

1967, the CIA Far East Division encouraged the launch from Taiwan of balloons loaded with propaganda leaflets, pamphlets and newspapers that would drift across the Strait to the mainland. This has been described a “knick-knack bombardment,” with the balloons carrying “pens, can openers, bright T-shirts, and other cheap items” which would “pop and shower the mainland with the flotsam of capitalism.”

Irving R. Fang, in an article entitled “The Chinese-Chinese Psywar,” said in 1979 in that both sides send out their propaganda by radio, balloons, artillery shells, sea floats and loudspeakers. Small gifts were sent too; he mentioned underwear, toys and cooking oil.

The Falling Leaf, the Journal of the Psywar Society, “the international association of psychological warfare historians and collectors of aerial propaganda leaflets,” mentions the Chinese propaganda campaign in several issues. In their summer 1975 edition, we find in part:

In the 1970s there was a considerable increase in the number of leaflets. In 1971 only 200 million leaflets were dropped on the Chinese mainland; the number increased to 1.6 billion copies by the end of October 1973. Mao’s anti-Confucius campaign was the main item in their propaganda leaflets; to defend their great cultural philosophies they poked at the promises of Mao Zedong. Other leaflets deal with the thousands of refugees coming to Hong Kong. There are miniature newspapers that tell of the western world. The balloons targeted at central China drift at a height of 40,000 feet and deliver their cargo of 15 kilograms within 12 hours. The balloons that travel deeper into China drift at a height of 60,000 feet and carry 100 kilograms of leaflets for 40 hours. Most of the leaflets disseminated lately have a camouflaged cover with a Communist title. The prosperity of Taiwan is shown in pictures; some of the booklets contain manuals on how to build a simple wireless set.

Rawnsley seems to be mentioning these camouflaged booklets when he says:

Publications carried by balloons across the Taiwan Strait were designed to appear as near as possible to the few dissident publications already circulating through parts of China, and to add to the confusion, they used fictitious names of anti-revolutionary organizations as the source of the propaganda. Of course the US denied all knowledge of these operations, assigning all responsibility to Chiang Kai-shek, the CIA’s “willing and cooperative host for the operation.” Refugees arriving from the PRC in Hong Kong carried the leaflets with them, thus providing for the agency apparent evidence of the success of its propaganda.

More comments are found in the Falling Leaf of winter 1976:

Chinese fighters have tried to intercept and shoot down balloons bearing humanitarian aid to the earthquake-stricken Tangshan area from the offshore island of Quemoy. Supplies of rice, medicine, sugar, powdered milk, blankets, underwear, dehydrated noodles and propaganda leaflets were collected from Formosa and shipped to Quemoy where they were packed by soldiers from the huge Nationalist garrisons. Each balloon was fitted with a timing device so that its cargo would be jettisoned after 20 hours, by which time it should be over the disaster area.

Another comment is:

By tacit agreement, both sides indulge in propaganda shelling. The Communists also fly propaganda across on paper kites. The Nationalists reply with plastic balloons. Gifts of clothing and sweets are tied on the balloons to attract people on the mainland.

In the November 1966 issue of The Aerial Leaflet I wrote an article entitled “Propaganda Leaflets in the Air over China.” I said at the time:

In 1962, the London Telegraph mentioned that although there are 1,700 gun positions facing Quemoy, the only shooting was an occasional airburst shell that showered the countryside with leaflets. The Aero-Field reported that Quemoy has released thousands of leaflets about 20 July 1962 containing leaflets and parcels of food for peasants living in Communist China.

The London Telegraph of 16 July 1963 said that Quemoy is becoming one of the major tourist attractions of the Far East. The article states further, “If he is lucky, the tourist may experience a Communist shelling. These days the shells contain only propaganda messages.”

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The Island of Quemoy

We reached Quemoy’s Chinese Communist Psywar Center to inspect the leaflets and goodies which each side was lobbing across the strait in a mighty psychological battle between the Communists and the Nationalist Chinese. The goodies suggested that each side thought that the other was either starving or unwashed. There must be more slabs of scented soap stuffed with political messages than anywhere else on Earth. There were tiny purple plastic babies with deep blue eyes and brown hair to be sent to the next generation of Reds. Toothpaste and tea was exchanged, dropping from the sky like manna from Heaven.

Suddenly we all had thrust in our hands gaily colored balloons, each with its subversive little gift in a plastic sack, to release into the wind, which happens to be on our side, blowing westward...

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Souvenir Booklet for the 7th PSYOP Group

We depict the cover of one of the souvenir booklets brought back from the 7th PSYOP Group.

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Second Souvenir Booklet for the 7th PSYOP Group

I also have a second similar booklet with the title in Chinese on the front:

Psywar Propaganda Leaflets

Although we use the modern term, the Chinese word Xinghan literally means "War of Minds." These leaflet catalogs came in many volumes. The above is volume 28, covering 26 August to 1 September 1967, with 33 leaflets included, of which a total of 330,000 were printed, according to the caption.

THE LEAFLETS

As we stated above, there are millions, and more likely billions of leaflets sent from Quemoy and Matsu to mainland China. Clearly we cannot depict a true representation of the various types and themes since there are thousands of different leaflets. Also, sometimes there might be a dozen or more leaflets on the exact same theme, such as a Chinese pilot defecting to Taiwan. As a result, we have selected a very small number of leaflets that show some various shapes, themes, or messages. The reader should understand that this is less than 1 percent of all those dropped.

In all of my 120+ articles on psychological warfare, the leaflets drive the story. I try to show a good representation of the leaflets and every one has at least a partial translation. I will add more leaflets and translations as volunteers become available.   I ask the reader to understand and be patient. In all these articles, the translators are the most difficult experts to locate. I have been forced in other articles to find people who could read Vietnamese, Kikuyu, Arabic, Pashto, Dari, and a host of other languages. It is much easier to locate leaflets than it is to find people who can translate them. Readers expert in Chinese who would like to help with some of the titles and texts of the leaflets in this article should contact the author.

I especially want to thank Dr. Alexander Akin, a historian of China and amateur collector of psywar ephemera who generously provided translations for some of the leaflets and comments about their actual meaning and political background. This article would have been impossible without his help.

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60803800

We start this study with cartoon leaflets. They have little text and are easy for the average finder to understand. The back is blank. In this leaflet a group of angry Chinese point weapons at Mao Zedong who has been found burning China's historical culture. The text is:

Above Mao: He is our real enemy!

On Mao’s torch: Cultural Revolution

Below: China’s innate historical culture

At right: The United Front denouncing Mao and saving the country

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60804000

In this cartoon Mao seems to be lecturing, surrounded by a small group of his Communist followers, all standing on a buoy in an angry ocean. The back is blank. The text is:

Is this the pleasant atmosphere one year after the Eleventh Plenary Session?

On waves: Opposition to Mao, opposition to the Communist Party

[Note: Left of Mao is Lin Biao, to his right is Jiang Qing. This would have been issued in 1967, one year after the eleventh plenary session of the Eighth Central Committee at which Mao spurred on the Cultural Revolution with his document “Bombard the Headquarters.”]

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50905800 – Chinese Jet Fighters

Many of the Nationalist leaflets are designed to impress the mainland Chinese with the power of the military forces of Taiwan. Some show aircraft, some show naval forces, others show armor or troops. This leaflet depicts a Taiwan flight line bristling with F-104 Starfighters. The F-104Cs saw some service during the Vietnam War. The Republic of China F-104s engaged the Red Chinese fighters over the disputed island of Quemoy. This was a very difficult aircraft to fly with its long body and stubby wings. Germany was given a number of F-104s and had numerous accidents and fatalities. Two crashes took place in 1961. There were seven crashes in 1962, 12 in 1964, and 28 in 1965, or more than two a month. By mid-1966, 61 German Starfighters had crashed, with a loss of 35 pilots. At the height of the crisis, the Starfighter accident rate peaked at 139 per 100,000 flying hours. As a result, the German press went into a feeding frenzy and the F-104G was given derogatory nicknames such as the “Flying Coffin” or the “Widow maker.” Knowing the record of this aircraft, it is hard to believe that the PRC was very frightened of it. The text on the front is:

The mighty National Air Force guarantees the rescue of our compatriots on the mainland!

The propaganda message on the back tells the reader Generalissimo Chiang Kai-shek's "Three Guarantees to potential defectors", while the chart at right outlines the awards (payable in ounces of solid gold) to those from the mainland's air force who switch sides. Prizes vary by rank, with the highest set at 4,000 ounces and the lowest at 500.

Taiwan received its Starfighters from various sources. 24 USAF F-104As and 5 F-104Bs were provided in 1960 and 1961. Another 46 F-104Gs and 8 TF-104Gs were obtained from Lockheed between 1964 and 1969. 21 RF-104Gs were also obtained about the same time though apparently nobody knows where they came from. 6 US National Guard F-104Ds were provided in 1975. 38 F-104Gs and 26 TF-104Gs were provided by the German Luftwaffe in 1983. 22 F-104Js and 5 F-104DJs were obtained from Japan, and 15 F-104Gs and 3 TF-104Gs were obtained from Denmark in 1987.

In The Aerial Leaflet of May 1967, I mentioned another leaflet that depicted a flight line of North American F-100 “Super Sabre” fighter aircraft. The text stated that any Communist pilot who flew a MiG-19 to Formosa would receive 4,000 taels of gold. The older MiG-17 was worth 2,000 taels and the MiG-15 1000 taels of gold. The Nationalists also wanted bombers so they offered 4,000 taels for an (Ilyushin) Il-18 or Il-28, 1,000 for the Il-14, and 800 for the Il-12.

Taiwan was the only allied air force to operate the F-100A model. The first F-100 was delivered in October 1958. It was followed by 15 F-100As in 1959 and by 65 more F-100As in 1960. In 1961, four unarmed RF-100A reconnaissance aircraft were delivered. Additionally, 38 ex-Army National Guard F-100As were delivered later, to bring total strength to 118 F-100As and four RF-100As. F-100As were retrofitted with the F-100D vertical tail with its AN/APS-54 tail-warning radar and equipped to launch Sidewinder air-to-air missiles. Several were lost in intelligence missions over the People's Republic of China.

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50905700 – The Republic of China Army

This leaflet depicts the nationalist Army at attention during a ceremony. They are lined up as far as the eye can see. The title of the leaflet is:

The mighty National Army guarantees the rescue of our compatriots on the mainland!

The propaganda message on the back tells the reader the "Three Guarantees" to potential defectors, at the middle is a tenfold pact outlining these protections in greater detail, and the chart at right outlines the awards (payable in ounces of solid gold) to those from the mainland's land forces who switch sides. Prizes vary by rank, but are much lower than the payments offered to air force defectors. The last line cites earlier defectors and argues that changing sides offers the only hope for the reader's future.

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50905900 – The Republic of China Navy

This leaflet depicts Chinese sailors at attention in front of and aboard one of their destroyers. At the upper left, three destroyers are depicted at flank speed. One suspects that these ships were gifts from the United States. During WWII Britain accepted 50 destroyers from the United States in return for allowing the American Navy to place military bases on fourteen British colonies in the Americas. The Germans immediately started a propaganda campaign claiming that Britain had liquidated its empire by giving these islands to the Americans. I wonder if the Red Chinese produced the same sort of propaganda.

The back of this leaflet has a long text message which is addressed to "brothers" in the People's Republic of China's Army, Navy and Air Force. It says:

Chiang Kai-shek loves you

You will find comfort and freedom in Taiwan - fly towards Taiwan!

You are not our enemies, you are our comrades.

Interestingly, Chiang is referred to as Wei da de, ("glorious,") the same term used for Mao on the mainland. The red design at the edges says:

One tells it to ten, ten tells it to a hundred; unite hearts and rescue the people.

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41185800 – Military and Civilian Life

The last leaflet using this theme is almost in the form of a cartoon with a Chinese flag at the center and along the right margin various military scenes; jet fighters, parachutists, artillery, etc. The left margin shows civilian gains; electrification, law, academics and farming. The short title on the front is:

Celebrating the 100th Anniversary of the Birth of the Father of our Country [Sun Yat-sen]

Build up Taiwan; Restore the Mainland

The text is in red as that signifies happiness. All the pictures portray the improvements the Nationalists have by no longer being in China.

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51111700 - Sun Yat-sen

Sun Yat-sen has often been called the father of the Chinese nation. His image appears on pre-Communist Chinese stamps, currency, and numerous leaflets during the Cold War. He was the first provisional president when the Republic of China was founded in 1912 and later co-founded the Kuomintang where he served as its first leader. I found no less than six leaflets using the same format as the one above, each in a different color and with a different text. Clearly, the Nationalists believed that the comments of Sun were important and still meaningful, even in the People’s Republic of China. These leaflets are only printed on the front on a very thin tissue paper. They would be easy to disguise in a book or hide in an object and because of their light weight many could be stuffed in a small hiding place. The text is:

Mr. Sun Yat-sen, founder of the Republic of China

To commemorate the birth of Sun Yat-sen, the father of our country, we must overthrow the dictatorial, despotic Mao regime;

We must endeavor to achieve: a country jointly possessed by the people, an administration run jointly by the people and an economy jointly enjoyed by the people as set down in the Three Principles of the People. 

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U.S. Korean War Leaflet 7089

What I found really amazing is that the exact same image of Sun Yat-sen had been used by the U.S. Army First Radio Broadcast and Leaflet Group in September 1951. The Chinese Army was taking part in the Korean War and the U.S. propagandists wanted to use a theme that they believed would be meaningful to the Chinese troops. Some of the text on leaflet 7089 is:

Sun Yat-sen – Father of China

Forty years ago, the Chinese people, under the leadership of Dr. Sun Yat-sen wiped out the alien, despotic Manchu Dynasty and established a free democratic and independent China.

But now the Communists set up their dictorial regime and invite the Soviets as super-rulers to control China.

Under the orders of their Soviet masters the Communists force you to be cannon fodder in Korea while they massacre your people at home….

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60114500 – Chiang Kai-shek

Chiang was the political and military leader of 20th century China. He was an influential member of the Kuomintang and took Sun Yat-sen’s place in the party when the latter died in 1925. In 1928, Chiang led the Northern Expedition to unify the country, becoming China's overall leader. During WWII he was a strong ally of the United States, but some American generals like “Vinegar” Joe Stillwell so hated him for his lack of willingness to fight the Japanese and the corruption of his government that he allegedly twice plotted to assassinate the Chinese leader who he called “the Peanut.” After the retreat of the Nationalist Chinese Army to Taiwan, Chiang ruled there with an iron fist until his death in 1975. This leaflet is one of four almost identical pieces depicting Chiang, each with a different text. The text on the front is:

President Chiang calls on all Chinese domestic and overseas compatriots to unite and wholeheartedly endeavor to promote Chinese culture, and has decreed November 20 as Chinese Culture Revitalization Day.

Chinese culture is the spirit of the 5,000-year history of the Chinese people, and reasonable "Red Guards" would not allow themselves to become accomplices of Mao's communist gang in destroying the spirit of our people!

Text on the back is:

President Chiang has pointed out: the main purpose of Mao's "Great Cultural Revolution" and the "Red Guards" is to organize and use bandits and Boxer rebels in similar manner to Hitler's Nazis, to destroy Chinese culture by wiping out intellectual elements and destroying modern civilization and threatening the human race with a people's war. This is a sure sign of the accelerating decline of Mao's communist regime.

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50906000 - Balloons

A great number of the Chinese leaflets depict people launching balloons. This seems to be a favorite way for the Chinese to celebrate, and it might also be the actual launching of propaganda balloons in some cases. In this case a group of a dozen people launch balloons, many of which seem to be printed with the Chinese Nationalist flag. The text on the front says that this is a group of young anti-communists from the Mainland who are releasing balloons to "bring the good news to compatriots on the Mainland." The banners attached to other balloons refer to the Three People's Principles of Sun Yat-sen.

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Swimmers
Note the Basketball Liner

This leaflet depicts two young Chinese men who defected to the Nationalists by swimming or floating to freedom.

The story is told in a Kings Syndicate article of 5 October 1966. John Chamberlain mentions the escapes in a story entitled "A Cheaper Way to Beat Mao," and says in part:

In Red China they are taking Mao Tse-tung's admonition to practice swimming, but some of the Chinese have been swimming to get away from Mao.

Hsu Wei-hsun made it from Kwantung Province to Portuguese Macao, a distance of three miles, on his second try. The other, Lin Yung-an, got out from Fukien Province to the free island of Quemoy by clinging to an inflated inner tube of a basketball through four miles of buffeting currents.

Hsu first tried to use an inner tire as a float but was caught and released by the Chinese border guards. He was also approached by guards in a boat at sea on his second attempt, but since he was already inside Portuguese waters, they did not detain him. 25-year-old Lin says that he swam to get away from the economic crisis and the political terror caused by the "Cultural revolution."

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60803700 - Armed Guards

There is an entire series of leaflets printed on a thin tissue-paper with blank backs that seem to be "Black propaganda." For instance, the leaflet above depicts an armed Chinese guard standing in front of barbed wire. Another in this series, leaflet 60803900, depicts a long line of Chinese peasants being led off carrying all their belongings. The text on the leaflet claims that anti-Mao rebels have seized the Baiyun airport in Guangzhou; it claims that "Public Security Brigades" are spontaneously forming, serving as catalysts for an imminent revolution. The rebels in charge of the airport are quoted as urging their countrymen everywhere to stand up to Mao and overthrow the Chinese Communist Party. The red label to the right of the soldier says "Down with Mao Zedong," the one at bottom left says "Baiyun Airport."

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60801600 - Air Letter

Three of the Nationalist Chinese leaflets are in the form of leaflet-airmail letters. In all three, the front of the leaflet appears to be an airmail letter with a red and blue border. Two of the three leaflets also depict a jet aircraft giving an even greater impression of an airmail letter. The back of the leaflets are all text. The codes on the leaflets are 60801600, 60802700 and 60803300. Each of these three leaflets attack the “Cultural Revolution,” a time of chaos in China brought on by Mao Zedong. He launched it 16 May 1966 alleging that “liberal bourgeois” elements were permeating the party and society at large and wanted to restore Capitalism. He insisted that these elements be removed through pre-revolutionary class struggle by mobilizing the thoughts and actions of China’s youth, who formed Red Guard groups around the country. One of the main focuses of the Cultural Revolution was the abolishment of the “Four Olds:” Old Customs, Old Culture, Old Habits, and Old Ideas. The revolution ended about 1976 and China gradually returned to what we might call normalcy.

Leaflet 60801600 is addressed to:

City of Fuzhou
Mr. Han Xianchu, (in red) Commander of the Fuzhou Military Area Command

(It is requested that whichever of our friends finds this letter finds a way to get it to Han Xianchu himself)

The message on the back of the leaflet is:

Mr. Han Xianchu:

The struggle against Mao Zedong opened by the action of the Million Heroes [a faction of the Red Guards], led by Wuhan military region commander Chen Zaidao, is the signal for the entire PLA to openly oppose Mao; it is a challenge to Mao Zedong’s dictatorship. This event not only marks the state of mind of today’s entire “Liberation Army,” it also shakes the reactionary foundation of Mao Zedong’s rule.

Mr. Han Xianchu: The Wuhan military region commander Chen Zaidao was originally your war comrade; now he leads the “Liberation Army” to arise and publicly oppose Mao Zedong. You should respond to his action, supporting him either publicly or secretly. Only by bringing down the autocratic madman Mao Zedong can you be considered true heroes of the people.

Wishing you successful victory.

[Note: In July 1967, Chen Zaidao led the Million Heroes faction against Red Guards inspired by Xie Fuzhi. Chen’s alliance with the more conservative military establishment led him to prefer stability to the forces of the Cultural Revolution, which was entering its most chaotic period. Chen was dismissed but regained his status in 1972, after the central government had acted to curtail what it perceived as dangerous instability.]

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60803300 - Air Letter

Leaflet 60803300 is addressed to:

Xiamen, Fujian
To the Chinese Communist Army 93rd division commander Zhong Qi
 
[From] Li Yaosheng
 
It is requested that whichever of our friends obtains this document finds a way to get it to Zhong Qi himself

The letter is from Li Yaosheng, a very minor military figure, who defected to Taiwan on 1 August. It is dated only two weeks later, on the 15th. He describes the warmth of his reception in Taiwan over the last few days as "moving me almost to tears," and congratulates himself on having made the right choice. He says that given Mao's autocracy and the suffering of people on the mainland, many others would follow his example if given the chance. He says his ultimate goal is to go with President Chiang back to the mainland and liberate it, so when that day comes soon, he hopes that Zhong Qi will seize the opportunity and rebel against the Communist Party.

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60802700 - Air Letter

Leaflet 60802700 is addressed to:

Commissar Comrade He Yunhong (in red), Political Committee Member, Henan Military District, CCP

(It is requested that whichever of our friends obtains this letter finds a way to get it to Comrade He Yunhong himself)

The message on the back of the leaflet is:

Comrade He Yunhong:

Since Mao Zedong initiated the “Cultural Revolution,” and spurred thousands upon thousands of ignorant young “Red Guards” to serve as his tools of struggle, insane chaos has gripped every part of the mainland. Since this turmoil began, it has turned the entire mainland into a fearsome, chaotic hell in which each is out to protect his own.

However, due to your clear intellect, you made the sensible choice, and bravely, boldly, in a planned and organized fashion directed a unit of the Communist Army in Henan to arise and beat the Mao cliques into ignominious defeat on May 26, earning the accolades of the entire nation’s workers and farmers. This is the accomplishment of true leadership!

But the Mao clique will certainly not relax its attitude toward you. You should raise your vigilance and bravely arise. The Wuhan military region commander, comrade Chen Zaidao, leads a unit that now stands on the same battle line as you, both having opposed Mao; furthermore there are the countless anti-Mao and anti-Communist revolutionary masses, all acting as your powerful rearguard. Since ancient times, no man of heroism and virtue has ever stood alone.

You absolutely must remember that the great National Army on Taiwan is ready to come to your aid at any time – Bravely advance! Smashing Mao and extinguishing Communism, constructing a new, truly free and democratic China, is the only great path of self-preservation and the salvation of the nation.

Wishing you successful victory.

[Note: He Yunhong was another local military official who attempted to preserve stability by suppressing a Red Guard outbreak. However, his action is here willfully misinterpreted as a deeper revolt against the regime.]

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41185400 - Bomber flown to Freedom

This leaflet shows a Red Chinese Ilyushin Il-28 aircraft on Taiwan. The Ilyushin Il-28 jet bomber was built by the Soviet Union shortly after WWII. It was the USSR’s first such aircraft to enter large-scale production. It was also license-built in Red China as the Harbin H-5. On 11 November 1965, Chinese Air Force Captain Li Xianbin flew his bomber numbered 0195 the Hangzhou Jianqiao Air Base of Zhejiang Province to Taoyuan Air Force base on Taiwan. It was reported at the time that due to an accident on landing, Navigator Li Caiwang was injured and radio operator Lian Baosheng was killed. It took decades for the true story of the defection to come out. Only the pilot defected. The two crew members were unwilling participants. Li Caiwang was wounded during the defection and Lian Baosheng killed himself rather than go over to the Nationalists. Later it was learned that the pilot was angry that the reward money for the dead Lian Baosheng was shared with Li Caiwang.

During the Cold War years, many Nationalist pilots defected to the mainland in the name of the propaganda motto “Come back to the motherland.” At the same time, many mainland pilots defected to Taiwan to the theme of “Fly to the freedom.” During that period, the Taiwan authorities paid bars of gold to those they called the “Anti-Communism Heroes.”

This was the first Il-28 bomber to fall into allied hands. Li Xianbin was rewarded with 2000 taels (100 kg) of gold and Li Caiwang (the navigator) received 1000 taels (50 kg). There are about one half-dozen leaflets showing different views of this aircraft. It was a major story at the time. The back of the leaflet depicts various newspapers all mentioning the story of the defection.

Navigator Li Caiwang served with the Nationalist Air Force for a period and then immigrated to the United States in 1983. He ultimately returned to mainland China, denounced the Taiwan government, and was accepted back into the Communist fold. Remember, he was an unwilling participant in the defection. Pilot Li Xianbin also immigrated to the United States after retiring from the Nationalist Air Force. In 1991, believing that he might also return with impunity he flew from Canada to Shandong. He was arrested at Qingdao airport and sentenced to prison for 15 years for his treason. He was paroled in 2002 due to stomach cancer.

The title of the leaflet is:

We welcome the defections of Li Xianbin, Li Caiwang, and Lian Baosheng!

The text is:

Pilot Li Xianbin, navigator Li Caiwang, and radio operator Lian Baosheng from the 22nd Group, 8th Division of the Chinese Communist Party Air Force chose freedom and flew their Il-28 jet bomber from Zhejiang airport, safely landing at the north Taiwan air field at 1:18 p.m. on 11 November and received a warm welcome from General Xu Huansheng, the Commander of the Republic of China Air Force and the staff of the air force base. Li Xianbin stated that he hated the tyranny of the Chinese Communist Party authority and could no longer bear the persecution. He said that after Wu Faxian became the Commander of the Chinese Communist Party Air Force, he enforced the repression and persecution of the air force staff. All the Chinese Communist Party Air Force pilots are upset and hopeless and are eager to fly to the free world. Li Xianbin defected in response to the political call of President Chiang and to shake off the persecution of the Chinese Communist Party.

The photo captions are:

General Xu Huansheng, the Air Force Commander, welcomes Li Xianbin

Il-28 jet bomber piloted by Li Xianbin

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51111500 - Marriage

Many of the leaflets depict young people getting married. This seems to be a favorite theme of the Nationalists and one wonders if the Mainland Chinese were tempted to defect to Taiwan to find love and romance. The text on the front tells of the marriage of Li Caiwang, who is mentioned in the leaflet above. His wife is named Xue Xunrong. The flyer is intended to show yet another benefit of defecting to Taiwan! According to Wikipedia, Xue was Li's nurse. Remember that he was injured by Li Xianbin and tried to kill himself when he found that his pilot was defecting. She later confessed to him that she had been assigned by the KMT to spy on him. However, their love was apparently real as was their marriage.

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Red Chinese pilot who defected to Taiwan

It was not only aircraft that made the leaflets. Back in November 1966 I wrote about a Red Chinese pilot who defected to Taiwan with a MiG-15. This defection inspired another leaflet shown above with the text in part:

Chinese Communist Navy Brothers: Take Liu Cheg-sze as a model. We welcome you to come over to our side.

In The Aerial Leaflet of May 1967, I wrote about a leaflet that depicted Chiang Kai-shek on one side and various routes that a Communist pilot could use to defect to Taiwan on the other. The title of that leaflet was “The Invincible Chinese Air Force on Taiwan.” The leaflet message explained the four principals of President Chiang Kai-shek. They are rewards for defections, positions for those willing to fight the Communists, protection for those who participated in anti-Communist activities and forgiveness to those who followed the Communist line in the past. The leaflet ends:

Any member of the Communist army, navy or air force who participates in an uprising against the Communist regime, or responds to the National forces counter-offensive by coming over with his military equipment shall be generously rewarded according to his merits, and shall receive the same treatment as our own government troops.”

On the subject of defections and rewards, Mark Magnier mentions them in an article about the radio war between the Chinas in “50-Year War of Words.” The Times, 2005

Like two old soldiers locked in a wrestling grip, the broadcasts press doggedly on, 24 hours a day, 365 days a year, outlasting even North and South Korea's loudspeaker battle across their tense demilitarized zone. “This isn't just a broadcast,” said Cheryl Lai, president of Radio Taiwan International. “This is war. China sees it as a hot war. We see it as a cold war. But it's still a war.” Chen, the broadcaster, grows animated as she recalls her early days at the station. Recruited in 1978 at age 18, she was tested, her family and friends screened and her ideology reviewed for any hint of communist sympathy before she got a job as “professional political warfare agent,” as presenters were then called.

For most of the 1950s, '60s and '70s, propaganda airwaves in both directions were filled with hard-core screeds, slogans and denunciations. Another Taiwanese show during this period, dubbed the “Black Hole Program” by staff members, was so hush-hush that regular announcers weren’t even supposed to know of its existence. Eventually word leaked out that the project was producing fake “mainland” broadcasts, designed to trick Chinese listeners into thinking they were generated from Beijing, even as their content subtly undermined the communist regime's messages.

It is difficult to assess the number of hearts and minds converted over the years by either side through these various campaigns. Nor has much scientific effort been expended to do so. Occasionally, however, there were big propaganda coups. From the early 1960s through the early 1980s, both sides used radio broadcasts to lure fighter aircraft and ships across the strait with promises of glory and gold.

Taiwan was generally more aggressive and cumulatively threw more money at the program - paying out more than 2 1/2 tons in gold bars. Periodically, it broadcast a menu of rewards that included the number of gold bars, based on what machine the defector arrived in; how the purse would be divided if two soldiers came together; and what job was guaranteed in the Taiwanese military - always at a promotion over current Chinese rank. Both sides lured more than a dozen aircraft and several ships. The record reward on the Taiwanese side went to mainlander Sun Tianqin, who received 770 pounds of gold for flying over in a MIG-21 jet in 1972. One of the biggest purses for traveling the other way went to Taiwanese pilot Huang Zhi-cheng, who arrived in the mainland's Fujian province in 1981 in an F-5E, for which he earned the equivalent of $800,000 at today's exchange rates.

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51213800 - Happy New Year

A number of the Chinese Nationalist leaflets are very "arty." That is to say, they have various forms that make them different from the standard 3 x 6-inch U.S. leaflet. In this case, the leaflet is in the form of a Chinese screen. The two doors on the front open to show the leaflet message inside. The text on the outside basically says "Happy New Year." The propaganda message appears when one opens the screen. The title on the inside is:

To heed the glorious call of President Chiang, uniting against the Communist Party, is the only bright path to salvation for us and for the nation!

The text lists Chiang Kai-shek's three proclamations to members of the political and military establishment on the mainland, which are basically: Do not actively resist us [during our invasion to re-take the mainland] and we will not harass you; if you accept Kuomintang leadership and abide by the ten stipulations proclaimed in 1962 you will be able to keep your political or military rank; the ultimate goal is to be rid of Mao Zedong and construct a China based on the Three People's Principles of Sun Yat-sen.

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51110100 - Defecting Militia Leader

Some of the leaflets are cut in such a way that opening the leaflet (like a greeting card) exposes the picture and message inside. In this case, part of the first page has been cut out to expose some of the picture beneath on the second page. A number of leaflets were prepared like this one with different fancy designs in the cut-away portion. In this case, the text to the left of the vignette says:

Paving the way for Communist Party cadres to stride toward freedom: Chinese Communist militia leader Zhang Zongyao (Chang Tsung-yao)

The text tells of how the Communist militia officer defected to Taiwan, found a way to freedom and set an example for his fellow officers.

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41186100 - Circular Leaflet

The Chinese also appear to have liked circular leaflets. When leaflets are airdropped the size and proportions are very important because the disseminator wants to know exactly how far and how fast the leaflet will drop and how much ground it will cover. Since these Chinese leaflets were carried by balloon and there was no worry about rotation and coverage, they could prepare the leaflets in any form that they wished. A second leaflet in the circular format has the Chinese character for “Happiness” on the front and a short message explaining how that happiness is to be found on Taiwan on the back.

The leaflet above again depicts Red Chinese Air Force defector Li Xianbin. The picture shows him being welcomed by throngs in Taipei. The text is:

On November 11, 1965, at 2:30, Li Xianbin heroically piloted his Ilyushin 28 no. 0195 jet bomber towards Free Taiwan.

Text on the back of the leaflet outlines the system of awards payable in gold for defectors from the mainland. The caption at the bottom notes that holding on to this leaflet can serve as proof of intent to defect.

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Propaganda Booklets

There were a great number of informative propaganda booklets sent from Taiwan to the People’s Republic of China. Some are highly illustrated with patriotic themes, some explain sabotage techniques, and some just have text. The 15-page booklet above depicts Wu Shutong on the cover and is an abbreviated version of his speech given in Taiwan. Wu was a communist activist in Hong Kong who visited the Mainland numerous times between 1950 and 1966, and was given a role in various Mainland organizations, but defected to Taiwan during the Cultural Revolution. He paints a dismal picture of the oppression of intellectuals and the Party's role in fomenting riots in Hong Kong.

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60800300 - Free Chinese Industry

This leaflet depicts seven Taiwanese buses on the front and celebrates Taiwan's industry, noting that people in Taiwan are able to enjoy these fruits of production in a “modernized, fortunate and free society.” The back depicts five lines of motor scooters at the top and ten trucks at the bottom.

Miniature Leaflets

Many of the leaflets are quite small; just little strips of paper. The three leaflets we depict and show here are all printed on one side only, and can easily be hidden on the person of the finder, and perhaps later stuck on a wall or a window.

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Image courtesy of www.war-images.com

The first leaflet is in the form of a pennant with the text:

Soldiers under Mao Tse-tung and under Chu Teh's command!
We offer you the opportunity to come to freedom from the Communist tyranny.

Chu Teh (Zhþ Dé) (1886 - 1976) was a Chinese Communist military leader and statesman. He is regarded as the founder of the Chinese Red Army (the forerunner of the People's Liberation Army) and the tactician who engineered the revolution from which emerged the People's Republic of China.

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Image courtesy of www.war-images.com

The second leaflet depicts skulls and bones and the text:

You should not shed blood for the benefit of the Russians.

You should not die for the sake of Mao Tse-tung and Chu Teh.

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Image courtesy of www.war-images.com

The third leaflet depicts the flag of nationalist China and the text:

The only way to a happy life is to surrender to the Nationalist Armed Forces.

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Bookmarks

As mentioned in several quotes above, the Nationalist Chinese regularly sent various gifts and trinkets to mainland China by balloon. We depict one of their propaganda bookmarks above. A bookmark is a strip or band of some material, such as paper, leather or ribbon, put between the pages of a book to mark a place. Psychological operators have used it on numerous occasions to carry their propaganda messages because the bookmarks tend to be saved and placed in a book and every time the reader opens the book the message is the first thing that is seen. PSYOP Bookmarks have been used in Vietnam, Korea and by the Nationalist Chinese on Taiwan. The text is:

Our leader is the anti-Communist, Russia-resisting, prescient Great Thinker.

(Issued May 20, 1954)

Other bookmarks were all text and had messages such as:

The League of the Chinese College Students urges the youth on the Chinese mainland to rise up and overthrow the tyrannical Communist regime.

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Bookmark to Chinese Communist Pilots

One green bookmark has the symbol of the Chinese Air Force at top center and the text:

Chinese Communist Air Force Brothers:

MiG 0651 has already flown to freedom here in Taiwan.  You only have to be decisive, have courage, get free from your shackles, and attain freedom.

We know this bookmark was printed about 1961 because what the Nationalists did not tell their Communist brothers was that on 12 January 1960 Wang Wenping, flying a MiG-15 Fagot (0651), attempted to defect from the People's Republic of China, but the aircraft exploded on landing at Ilan, Taiwan.

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Another Bookmark to Chinese Communist Pilots

A white all-text bookmark says: 

Defect with your aircraft and fly to Taiwan and receive 3 Main Guarantees:

1. Guarantee your personal safety.
2. Guarantee a large reward.
3. Guarantee freedom to choose an occupation

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Bookmark Bearing the Chinese Flag

Follow the example of Wuchang and raise a righteous revolt.
Down with the tyrannical communist government!

One of the most popular types of bookmarks depicted the Chinese flag at the top. I have seen six of them written with the traditional full-form Chinese characters still used in Taiwan and not the simplified characters as used in the People’s Republic of China.  This indicates that the bookmarks were produced in the early years of the Republic of China government on Taiwan.  Some of the texts are:

Remember Sun Yat-sen, destroy collectivization of farms. Carry out the Principle of People’s Livelihood!

Remember Sun Yat-sen, drive out the Russian bandits. Carry out the Principle of Nationalism!
 
Study the Hsin-hai Revolution. Fervently support the "Oppose Communism, Resist Tyranny" Movement!
 
Celebrate the Double-Tenanniversary of the Republic, Remember Sun Yat-sen, Support President Chiang Kai-shek!
 
Celebrate Double-Ten the real anniversary of the Republic. Rescind the false Ten-One anniversary of the Republic!

[Notes]

“Wuchang” is the city on the Yangtze River where the Revolution of October 10, 1911 started.

“The People’s Livelihood” is one of Yat-sen’s Three Principles of the People. The others being Democracy and Nationalism.

“Hsin-hai” refers to the year 1911 in a traditional Chinese dating system.

The “Double-Ten” (10th month, 10th day) refers to the October 10, 1911 founding of the Republic of China.

The “Ten-One” (10th month, 1st day) commemorates the founding of the People’s Republic of China on October 1, 1949.

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Before I leave the subject of bookmarks I want to show this last one which is in the form of a tri-fold with a message at the left and right on one side and the image of a fish on the other. It is one of the most artistic and largest bookmarks that I have seen. The fish (yú) in the center is a homophone for "surplus" and therefore equates to “plenty” much like a cornucopia would indicate abundance in Western culture. The sayings are all Chinese proverbs and would be familiar and would give the reader a good feeling. The text is:

An auspicious surplus

Open the storehouses and relieve disaster? Wear warm clothes and eat till you're full

The back of the leaflet has the image of a bat above the text. The symbol of a bat is used because the Chinese word for “bat” is pronounced "fú;" the same as the word for good fortune.  The Chinese love puns and wordplay.  The coming of spring is associated with the Chinese (lunar) New Year.  During this period a paper such as this, with a bat symbol, would have to have originated in Taiwan since it would be considered superstition.  On the Mainland superstition was out and one must be guided by the Thoughts of Mao. The text on the other side of the folded bookmark is:

Welcome spring and receive good fortune

Open a book and be extremely lucky.

The “book” in the text is literally a scroll.  The connotation is that one unrolls the scroll and immediately comprehends; by extension one has good fortune in whatever one does since the ancient scrolls were very difficult to read, especially by the common people.

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Nationalist Chinese Matchbooks

In times of war or in nations with a great deal of poverty the most common and mundane items become scarce. History has shown that matches are such an item. They are hard to find for civilians, and even more difficult for soldiers and guerillas in the field who need to light a cigarette.  They are also a nice medium for propaganda since it is very easy to place a message on the cover of the book. Starting with WWII, these matchbooks have been very popular as propaganda gifts. Japanese aircraft dropped matchboxes over the Philippine Islands in 1942 as part of their policy to control Asia under the "Greater Co-Prosperity Sphere.” The labels on the boxes contained vivid images and anti-American, anti-British, and anti-Chinese text. At the same time, the Americans dropped matchboxes depicting a portrait of General Douglas MacArthur and his famous promise, “I shall return.”

During the Cold War, anti-Communist organizations in the West printed small gummed labels showing a Soviet woman holding a placard that read, “The Motherland calls you! Serve the people, and not regime.” These labels were meant to be stuck on Russian matchboxes. In 1963, Chinese nationalist aircraft from Taiwan dropped propaganda matchbooks on Mainland China depicting Chiang Kai-shek and the Republic of China flag.  The matchbook at the left has the text:

Our national flag.

 Our leader, the anti-Communist, nation-reviving Chiang Kai-shek. 

The matchbook at the right has the text: 

The flame of freedom

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Nationalist China Cigarette Pack

Even more important that the matchbooks were the packs of cigarettes ballooned to Mainland China by the Nationalists. Cigarettes are always in demand. Cigarettes have been used for propaganda since WWII. The Office of Strategic Services in Bern, Switzerland prepared cigarettes that contained miniature copies of the American propaganda newspaper Frankfurter Zeitung (“The Frankfurt Newspaper”). During the “Phony War” period in 1939 German troops opposite Strasbourg sent cigarettes by balloon to the French troops. During the Korean War the United States dropped packets of tobacco with cigarette papers printed with a propaganda text. During the Vietnam War U. S. Marines placed Chieu Hoi (Open Arms) leaflets and a cigarette in plastic bags and floated them up the mouths of rivers during evening tides. During the Cold War in the 1960s the Nationalist Chinese on Taiwan often sent cigarettes to the people on Mainland China by balloon from Quemoy and Matsu Islands. The cigarettes were a New Year’s gift to the people of China. The text is a rhyme which roughly translates to: 

As you have a cigarette, think to yourself

For whom am I striving so hard?

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An Aerial Food or Object Bag

We mentioned above that on some occasions (such as natural disasters), Taiwan would send food to the mainland. We depict one of the small bags that were filled with rice or other objects and sent to the Chinese people. The text is:

A Bag of Aid for our Mainland Compatriots.

In the "Old society" of the past there was food and clothing.
Under socialism food and clothing are scarce.
Under communism there is NO food or clothing.
Destroy the Communist Party and everyone will have plenty!

A gift from the Central Command of the Air Force of the Republic of China.

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Food Bags

This leaflet depicts Nationalist Chinese women filling bags that are marked with the Chinese flag and text:

Brothers both overseas and domestic all care about our mainland compatriots.
Food and clothing are being prepared for delivery to people enduring hardship on the mainland).

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Magnolia Leaves Leaflets

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Former Psywar Society President Reggie Auckland
holds samples of the leaves from his collection

Probably the strangest of all the Nationalist leaflets are these propaganda pieces made from actual Magnolia tree leaves. The only comment I ever found on them was in an old issue of The Falling Leaf.

These are real magnolia leaves which have been subjected to a chemical process to remove all the juice and sap and leave only the skeleton veins. They have been colored according to the seasons, and overprinted with an anti-Communist slogan or message.

Airplanes of Chiang Kai-shek's Nationalist Air Force took off from bases in Taiwan and dropped these leaves in 1956 from a very high altitude over Red China. They were carried hither and thither by air currents until they touched down perhaps hundreds and hundreds of miles from where they were released.

Taiwan or mainland China. The text implies that it is Chairman Mao who is to blame. The barely visible text is:

Who separates our family?

A second magnolia leaf leaflet is colored green. It depicts a map of China (including Mongolia) with the flag of Taiwan superimposed. Text beneath the map is:

Who betrays our country and the people?

A third leaf is also colored green and depicts what appear to be a young Chinese boy and girl reading a book. There are several Chinese characters above them, but they are almost impossible to read. The two characters at right were printed over the main vein of the leaf. The characters at left (the second part of the slogan) say:

Repay the Country

The translator remarked that this leaflet seems to be an incredibly expensive use of resources- from the labor of leaf-etching to the cost of jet fuel - for something that could so easily get lost among the other leaves! I reminded him that in the 1960s the Nationalists were flying over China and dropping propaganda and other items anyway, and the weight of the leaves would probably be less than the same propaganda printed on paper. When you get into propaganda you will find every now and then none of it makes any sense. Don't always look for logic. A PSYOP director once told me, "When my guys come up with some crazy idea I often go along with it. I don't want to stifle their creativity." You want to drop soccer balls with friendly messages from the sky.you want to broadcast the sounds of tigers to the enemy in the jungle.you want to print an enemy leader's face on toilet paper. Why not?

A final word about Nationalist Chinese dissemination of leaflets by balloon. While talking to a U.S. Army Special Forces officer recently he mentioned that the Chinese had sent some leaflets against the PRC from the Mediterranean. That did not seem to make any sense so I asked why in the world they would do that when they were just a short distance from mainland China. He answered:

The Taiwanese were shooting for the deeper areas of the People’s Republic of China and that’s why they would launch from the Mediterranean. It’s all about seasonal winds and ballast on the balloons. I found this out by accident when one of their balloons came down in Israel. Come to think of it, any nation with a merchant marine force, big ships and large decks could launch big balloons.

I don’t believe that anyone has written an English-language article discussing the Cold War propaganda used by the Republic of China against the People’s Republic of China. The author hopes this story will stir some debate and encourages anyone with comments or additional information to write to him