JAPANESE PSYOP DURING WWII

Continued 

Australia and New Guinea

The last major section of Japanese leaflets we discuss and illustrate are those leaflets prepared for use in Australia, New Guinea, and Papua. I saved the best for last. These are the colorful, comical and sexual leaflets that are usually illustrated when one discusses Japanese leaflets. They were dropped on the Australians and New Zealanders and depicted slick-haired Hollywood "Yanks" in bed with the wives of the Aussies. Others showed civilians and "slackers" with the women. The Japanese were pictured as strong and brave, and the "Anzacs" were depicted as injured, hoodwinked, or confused.

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Australia screams

On one full-color anti-American leaflet, we find a slick American officer holding a young semi-exposed lady who is in the process of struggling for her freedom. A ragged Australian soldier stands on a depiction of New Guinea. Text over him is, "Australia screams. The Aussie: "What was that scream. Something up?" Meanwhile the American officer tries to quiet his victim and says, "The Yank: "Sh..Sh..Quiet Girlie, Calm yourself. He'll be on the next casualty list. No worry."

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That goes double

The Japanese might have desired something more to the point. A much more graphic leaflet was prepared and dropped over the Australian troops fighting in the jungles of New Guinea. In this leaflet, the glorified American now appears in civilian dress with slicked-downed hair and a moustache. The caricature is right out of a Grade B Movie. He is making love to a beautiful Australian girl. The text is, "That goes double. The slick Yank (In Melbourne): Take your sweet time at the front Aussie-- I got my hands full right now-- with your sweet toots at home." Below the picture of the happy couple the Australian soldier runs through the jungle with his pants down, chasing a leaf-covered native girl through the jungle.

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That American war mongers may indulge in this!

A third Japanese leaflet depicts a pensive Australian soldier at the top, with explosions and a burial cross nearby. He stands near a mound of skulls. At the bottom of the leaflet, an American soldier is on top of an Australian woman. The text is:

That American war mongers may indulge in this!

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Sacrificed!

Another leaflet had two folds. When opened, the top of the leaflet depicts a bare-breasted woman in bed, and the text "sacrificed." The bottom third of the leaflet shows her in bed with an American. They smile at each other. The text is:

Your happiness at home in Australia.

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Japanese "The Spectre Commands" leaflet

The Japanese attacked Roosevelt on several occasions. In one divide-and-conquer leaflet they tried to convince the Australians that they were being sacrificed by the American President. Roosevelt is shown as a figure of death, wrapped in a black robe with greenish skin. Beneath him an Australian soldier is shown bleeding to death with an American flag driven through his stomach. Text on the leaflet is:

The spectre commands - Thou shall go Americans, and eat the Australians out of their homes if necessary...The Americans will fight to the last Australian.

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Ole Man Roosevelt

In another attack on Roosevelt, he is depicted walking away with Australia under his arm while an "Aussie" is left to fight an oncoming Japanese warship. The text is:

While Aussies shed their precious blood, ole man Roosevelt finds his selfish aims going according to schedule.

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Spring Dance

Another leaflet depicts five naked women dancing among a field of crosses. An American flag is in the background. The text is:

We’ve got oomph and we’ve got curves, we’ve got stars and a lot of stripes, We’ve got passion and we’ve got breasts, We’ve got everything except our desire, and only the crosses mark them here.

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America's Playboy No. 1

The above leaflet depicts President Franklin D. Roosevelt as intentially risking the lives of American soldiers by placing them in the line of fire so that he can look good to the rest of the world. The leaflet reads: 

Valiant Americans this hurts me more than it does you. I am forced to do this in order to maintain my prestige and honor. Also it's good for my figure you see. So here we go again--alley oops--who's next?

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You are wanted

The above leaflet attempted to place guilt on the soldier for abandoning his woman for the war. The leaflet depicted a woman lying in bed clutching a picture of her man. The leaflet reads:

Why did you leave me like this--? Why must I suffer alone this unbearable loneliness--this silence--this welling unsatisfied passion--? Why--Why--? Why don't YOU come back?

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You Above All Men

Another leaflet tells the Australians that their women are being tempted while they are at war. It depicts a woman thinking of her soldier at the front while between them a couple is kissing. She is contemplating having an affair with Tom, another soldier who has returned from the war. The text is:

You Above All Men

Do you have to bear the brunt of this war alone and for so long? You never seem to think of me. I’m lonesome without you. Tom has come home months ago. And, Thomas still admires me as you know. Sometimes I really do lose confidence in myself…

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Diggers

The above leaflet attempted to persuade the Australian "Diggers" to abandon New Guinea and go home because their real threat were the American soldiers, to include black soldiers, staged in Australia who were seducing the Australian women while they were dying in the jungle. The leaflet depicts an American soldier kissing an Australian wife while dead bodies are shown in the foreground and background. The text is:

Hey! you Diggers! He came he saw conquered!

Thinking you diggers will never come back alive The BLACKS and the YANKS are raping your wives, your daughters and your sweethearts --they are helpless without your protection. Your future happiness is at stake! One last Aussie simply means one more Yank safely in the house. Surely you'll not give up your lives to make this possible.

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Aw! Heck!

Another full-color leaflet to the Australians depicts a formally dressed man and woman in the foreground, while three injured Aussies are in the background. The text is:

Aw! Heck! What’s the use of thinking of those ugly looking cripples? You’re sound and I’m sound, so lets….

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Killed in Action

Still another leaflet played on the theme that any defense of New Guinea was hopeless and for nothing. Why die for a jungle.  The leaflet reads:

KILLED IN ACTION! Died that the jungles of New Guinea might again rest in peace.

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Island of Deceit

Another leaflet that stresses the soldiers on New Guinea are helpless depicts two giant Japanese soldiers to the left and right of three small Allies troops. The text is:

Island of Deceit

 

They were a “pushover” -- were they?
Supplies were coming -- did they?
Enforcement were on the way – are they?
NOW, where are you?
You stand between horrible DEATH
and – reasonable surrender.

I believe the Japanese writer meant to say “Reinforcements” rather than “Enforcement,” but I suppose the recipients of the leaflets got the general idea.

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Siren

Another full-color Japanese leaflet to Australians is entitled “Siren.” It depicts an Australian soldier in the grasp of a female figure that is surely “Death.” The back is blank. The text is on the front is:

SIREN

Beware young man. The lady will get you if you don't watch out. You'll never see those green hills at home again once her clutches tighten on you... and she's got a fairly good grip right now...There is only one way out.

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Ticket to Armistice

Sometimes the Japanese used sexual images in order to influence Allied soldiers to pick up surrender leaflets. The leaflet above depicts a bare-breasted female in an inviting pose. The English-language text is text is:

TICKET TO ARMISTACE

USE THIS TICKET, SAVE YOUR LIFE AND YOU WILL BE KINDLY TREATED.

Follow these instructions:

  1. Come towards our lines waving a white flag.
  2. Strap your gun over your left shoulder muzzle down and pointed behind you.
  3. Show this ticket to the sentry.
  4. Any number of you may surrender with this one ticket.

This is followed by Japanese text:

Surrender ticket
The bearer(s) of this ticker has surrendered.
It is strictly forbidden to kill him (them).
Commander, Japanese Army forces

The leaflet ends with the English sentence:

Sing your way to Peace pray for Peace.

This leaflet was mailed to by an Australian airman to his father at home. He wrote on the back:

Dear Dad,

I am sending you this Jap propaganda leaflet. The Nips often drop these, but of course we know about all these promises of his. I received your letter and will answer it during the week.

Your loving son

John

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Japanese Leaflet to the Local Natives

Americans tend to think of the Japanese soldiers as tyrannical and inhumane. However, in some cases they seem to have treated the locals better than their former white masters, paying them a fair wage and giving them limited freedom. There seem to have been some cases where the tribesmen actually felt a loyalty to the Japanese. One individual who knows the Papuans well said in regard to this leaflet:

The Japanese occupiers of northern Papua / New Guinea were, for the most part, liked by the Papuans. In general, the Japanese hired the Papuans to work for them; teaching them to drive trucks, perform rudimentary maintenance on vehicles and equipment, etc. and paying wages in the occupation currency. Better treatment than they received from their pre-war Australian administrators. From the Papuans' point of view, they just changed one occupier for another.

In this Papua / New Guinea Pidgin-language leaflet the Japanese encourage the natives to report on the whereabouts of any Allied troops. The leaflet depicts two natives standing on a hill above American troops making an amphibious landing on their island. One comments on the foolishness of the Americans and the second native points and tells him to run and tell the Japanese troops. Text on the front of this very colorful leaflet is:

GO QUICKLY AND TELL THE JAPANESE SOLDIERS

Oh!  The American soldiers are very dumb!  They don’t know that the strong Japanese soldiers will kill them.

Hello!  Run quickly and tell the Japanese soldiers. The Japanese soldiers are there!

We read more of the Japanese techniques in New Guinea in War by Stealth: Australians and the Allied Intelligence Bureau, Alan Powell, Melbourne University Press, 1996:

Japanese propaganda was very extensive in this district during their occupation and seems to be rather effective. Natives were told that the war started because Japan and Germany and native (spirit) ancestors were sending goods to New Guinea and the English would not let them get through.

 

Japan and Germany would win the war and then would kill all the English in New Guinea and any natives who helped them…Natives who helped Japan would be well cared for and paid well at the end of the war.

The Japanese preyed on the members of the Cargo Cult (who prepared airfields for the coming of the aircraft bringing treasure to the natives) and called on the spirits to help their war effort. An Australian sergeant added:

The enemy staged singings and during the proceedings they would kill a pig, cut it down the center, and then eat the right side. The left side would be left in the sun until it rotted. This side represented the Australians who were not strong enough to win.

Other Campaigns

The Japanese also dropped leaflets on Burma, Thailand and Indochina. These campaigns were not as extensive as those mentioned above and in most cases the leaflets were more plain, either black and white or a dull monotone.

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Burma Monster Leaflet

An obvious exception to my description of "dull" leaflets are those for Burma. They are quite colorful. Some leaflets show the British as monsters. One dropped over Burma depicts a green toothed demon wearing a Union Jack devouring Burmese civilians. The text is:

The British Monster and Us

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Burmese attack leaflet

Another shows a Burmese leader on horse back attacking British troops. In this case the flag they carry was a Japanese sponsored organization that allegedly wanted to revive the Burmese monarchy. A very similar image was used on a leaflet to the Indians. The text is:

Join the Revolutionary Army to route out the British

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This Man is Wrong

The leaflets to Indochina are written in French and depict images such as a lone French officer looking at swarms of Japanese bombers and tanks on the horizon with the text:

This man would be wrong to think of resistance to the Japanese!

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This Woman Wishes

Another depicts a wife and children trying to pull a French soldier away from a battlefield covered with skeletons with the text:

This woman wishes that you live.

Another leaflet is in the form of a hand-written letter and entitled in French "Proclamation of the Japanese Army in Indochina." Other leaflets teach the French and the colonial troops how to surrender by using a white flag, and one contains a safe conduct pass from the Supreme Commander of the Japanese Army.

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Safe Conduct Pass

Another safe conduct pass shows a classic nude on the back. The text is standard, telling the finder that he may use the pass to go over safely to the Japanese Army.

Some of the leaflets picture wartime photographs of Japanese bombers with the text, "Japanese bombers over Indochina! Do you know what they will do to you? In another leaflet, the bombing of Chungking, China is depicted. One long horizontal leaflet depicts five beautiful women on one side, and five scenes of Japanese military might on the other with the title "Impossible to Resist."

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Hong Kong Leaflet

A Japanese leaflet dropped on Hong Kong depicts crossed rifles bearing the flags of Japan and China over a table set with drinks and glasses. The Chinese text is:

FOR BETTER FOR WORSE. It is essential that the relationship between China and Japan must grow closer because of the war in East Asia. The victorious results of Imperial Japan will be advantageous to China and provide her with prosperity and happiness. Chinese and Japanese should be like brothers and sister and should join together to understand each other and work towards the future prosperity of East Asia. Do remember the date; December 8th. JAPANESE ARMY

English text on the back is:

British Officers and men! What do you expect in your useless resistance after having been cornered in this small island of Hong Kong? If you are waiting for the Chungking troops to stir up the Japanese rear, it will only end in a fool’s dream, the Malay Peninsula and the Philippines are now under the way of the Japanese Forces and their fate is completely sealed. Your comrades brought to Kowloon, have already been to Samchun and they are calmly enjoying a peaceful Xmas. You are at the crossroads now. It’s all up to you whether you prefer death or save your life for the future. We will give you the last chance for your reconsideration, if you surrender to us, the ultimatum ends at the midnight of Dec. 26. JAPANESE ARMY.

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Wolf Boy

A colorful Japanese leaflet was dropped on the Chinese troops allied with the British. It shows a wolf-faced British soldier leading a Chinese soldier to a cliff where he will surely fall off and into massed Japanese bayonets depicted below. The text on the front is:

Do you really want to sell your soul to the British white ghost and see the Liao Zhai tragedy befall you?

Why does the British soldier have the face of a wolf? In China the wolf represented rapacity and greed or an official who exacted money unfairly from the people in the shape of unauthorized taxation. In fact, Chinese propaganda sometimes showed the Japanese as wolves. The term “white Ghost” was an insult used for Caucasians. The Liao Zhai tragedy relates to famous tales from Chinese history and can be translated to “Strange stories from the Chinese Studio.” This is a collection of nearly five hundred mostly supernatural tales published during the early Qing Dynasty. These tales are about being deceived or led to death in some way. The Japanese seemed to have done their homework here and this would appear to be an excellent propaganda leaflet.

The back of the leaflet is all text. The first two columns say that anyone who surrenders with the leaflet will not be treated as a captive but as an ally. He will also be given cash in exchange for working for the Japanese. The leaflet then explains how it is to be used. It is not necessary for each person to have a leaflet; a group may surrender with one leaflet. When approaching, wave a white flag, hold your hands high, and have any guns pointing downwards. Hand over the leaflet to the Japanese. If you have killed a British or American soldier who had some documents, you will get promotion to a high office in the newly formed government. The leaflet is signed by the Japanese Commanding General and there is a section that gives instructions to the Japanese soldiers who are handed the leaflet.

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Chinese Dupe

This leaflet is so clearly drawn and the message so plain that it can be used for both literate and illiterate Chinese. It consists of four vertical panels. In the first, American and British soldiers see an unknown object on the ground. In the second panel they push a Chinese soldier ahead toward the object. The object turns out to be explosive and the Chinese soldier is killed in the third panel. In the final panel, the British and American soldiers march away quite satisfied with themselves. The moral is clear; to fight alongside the Allies means death to the Chinese. The text is:

The British and Americans are not your allies and will betray you.

Other Japanese Propaganda

Besides leaflets, the Japanese also prepared hundreds of propaganda posters, postcards and matchbooks. Perhaps the most famous wartime poster, "The Samurai," is at the top of this article.

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Independence is Almost here (1945)

The Japanese army's occupation of the Dutch East Indies from 1942 to August 1945 was made easier by the promise of "liberation" from Dutch colonialism and national independence. Here a Japanese soldier celebrates the new freedom with the people of Indonesia.

The Japanese pretended to be interested in Indonesian freedom. A 1942 proclamation said in part:

Nippon has no thought of establishing any regimented sphere of imperialism in East Asia. That would be contrary to her principals. Fundamentally, it is to be a union of neighboring states, sharing to a greater or lesser degree common racial and cultural origins and geographical propinquity.

The Indonesians strongly supported the Japanese who promised them complete independence. In 1943, a volunteer army raised to defend Java attracted 34,000 men.

Postcards

Numerous postcards were prepared for both home and foreign consumption. They were meant to strengthen the resolve of the Japanese people and to show the occupied nations the strength of the Japanese military. Perhaps the most infamous of all the postcards is a set of three that were printed in 1943 and sold in a fancy decorated folder. One million postcard sets were printed. The cost of the set was 30 sen.

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Pearl Harbor Attack

The first of three "Commemorative postcards of the Greater East Asia War," issued by the Postal Forwarding Bureau of Japan, entitled "The Ferocious Bombing of Pearl Harbor, Hawaii." The caption is, "This picture shall always be remembered by all Japanese. On the morning of Showa 16th year, 8 December, planes from our carriers attacked the U.S. Navy's principal base at Pearl Harbor in Hawaii. It depicts the moment prior to the attack on the airfield at Ford Island during the second wave of the attack." The illustration was from a painting by Yoshioka Kenji, which was inspired by an official Japanese Navy photograph of Pearl Harbor.

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Hong Kong Attack

The second card is entitled "The Capture of the Anti-Aircraft Battery at Wong Neichong." The caption is, "On Showa 16th year, 19 December, our Imperial Army attacked the anti-aircraft battery in the vicinity of Wong Neichong Gorge. The British base in Hong Kong on the Jardine hilltop, was one of the fortifications possessed by the British in Greater East Asia. From it, the intense battles on the waters of the South China Sea could be observed." The illustration was from a painting by Koiso Yoshihira.

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The Fall of Singapore

The third postcard caption is, "The fall of Singapore - The East Asian fortress under the intrusion of the British for more than a century - fell on Showa 15th year, the 2nd month, on the 17th day at 6:40 p.m. In a single file, bearing white flags, the British officers of the Malayan Command approached our mighty army to surrender. From the right: Commanding Officer Malaya, Lieutenant General Percival; Chief of the General Staff, Brigadier General Torrance; Staff officer, Colonel Sugita; Interpreter, Ling-zhuan; Chief Administrator of the British High Command, Malaya, Major General Newbiggen, who is holding the Union Jack; and Captain Wylde who serves as interpreter." The illustration was from a painting by Miyamoto Saburo.

It is worth noting that the Japanese made use of PSYOP in their Singapore victory. Japanese General Yamashita was outnumbered three-to one and was nearly out of ammunition by the time he reached Singapore. Instead of acting cautiously, he cut off Singapore's water supply and dropped leaflets demanding immediate surrender. The leaflet read:

The Japanese Commander to the British Commander.

In the spirit of chivalry, we have the honour of addressing you to surrender. Your Army founded on the traditional spirit of Great Britain, is defending Singapore which is completely isolated and raising the fame of Great Britain by the utmost exertions and heroic fighting. I disclose my respects from my innermost feelings.

Nevertheless the war situation is already determined and in the meantime, the surrender of Singapore is imminent. From now on, resistance is futile and merely increases the danger to the 1,000,000 civilian inhabitants without good reason, exposing them to infliction of pain by fire and sword.

Furthermore, we do not feel you will increase the fame of the British Army by further resistance. From first to last our counsel is that Your Excellency will cease to think of meaningless resistance, and from now on yielding to our advice promptly and immediately suspending the action extending over the whole British battlefront.

It is expected that you will take measures to dispatch an Army messenger as stated below . If on the contrary you continue resistance as previously, it will be difficult to hear with patience from a humanitarian point of view and inevitable, we must continue an intensive attack on Singapore.

Ending this advice, we show respect to your Excellency.

1. The Army messager's route of advance shall be by Bukit Timah Road.

2. The Army messenger hoisting a white flag as well as the British flag will be escorted by a number of soldiers as protection.

It was signed by Yamashita.

His bluff worked. When General Percival met with him hoping to negotiate, Yamashita blustered, demanded unconditional surrender and yelled, "Yes or no? Surrender of fight?" Percival had no idea that he had the stronger hand, and simply said "Yes."

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As the Japanese Army moved relentlessly across the Pacific a number of postcards were prepared to be used by the soldiers to show their love for the children of the nations they conquered. In all cases the face of the Japanese soldier was left blank so that each man could draw an image that he thought represented him. The card above shows the soldier holding four children representing Vietnam, China, Malaya, and either Borneo or the Philippines.

Wong Hon Sum says in The Japanese Occupation of Malaya and its Currency:

The Japanese held the education of the young in high regard and emphasis was given to the children’s “reformative program.” During the first anniversary…photographs of children were put on display.

…postcard depicting the tenderness and warmth between the Japanese soldier and the children…The face of the soldier was left out to be filled at sender’s own discretion.

A second postcard from the same series depicts a Japanese soldier coming ashore on a turtle while three native children watch.

These cards portray the Japanese Army as friends of the children whose countries they have invaded.  They reinforce the concept of the Asian Co-prosperity Sphere.<

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Malay leaflet

On the subject of Malaya, the leaflet above was dropped by the Japanese in both the Malay and Chinese languages. It addresses the Malayans as “brethren” and asks that they inform on the British and Americans, It offers rewards for worthwhile intelligence. Some of the text in Malayan and Japanese is:

The Japanese Army is your friend unlike the foreign British and Americans. We are all of a common ancestry and are Asian brethren. As such, we have a common enemy in the British and Americans.

If you see any British or Americans, please capture or report them to the Japanese Army and do not let them escape. If you can transport them to the Japanese Army then do so.

The Japanese Army will not harm you and you will be paid a reward.

Signed: Japanese Army Commander.

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Patriotic Matchbooks

A great number of patriotic matchbooks showing military scenes were prepared by the Japanese. We show some samples above.

POSTERS

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Keep Lips Silent

Japan as Asia's Liberator

Japanese Subjugation of the Philippines

The final propaganda leaflets of WWII might have been dropped on 21 August 1945 according to Bertrand M. Roehner’s Relationships Between Allied Forces and the Population of Japan, He says:

After Japan’s surrender, many of the pilots at Atsugi airbase (16 kilometers west of Yokohama) refused to follow Hirohito’s order to lay down their arms. They printed thousands of leaflets stating that those who had agreed to surrender were guilty of treason and urged the continuation of the war. The leaflets were dropped over Tokyo, Yokohama, Yokosuka and other locations around the Kanto Plain. They also held the base captive for seven days. Constructed in 1938, the base housed Japanese elite fighter squadrons which shot down more than 300 American bombers during the fire bombings of 1945.

Kushner adds:

Several groups of soldiers commandeered airplanes and flew over Tokyo and the surrounding areas. Soldiers who could not accept defeat printed up thousands of leaflets and distributed them. The police now collected these leaflets opposed to surrender and classified them as “seditious.” Only days before, the same police had been canvassing the population, weeding out any who desired surrender. All the leaflets exhorted Japan to continue the war. The messages against surrender reminded the Japanese that it was better to die an honorable death fighting to the end than to submit to the enemy.

One leaflet mentioned Pietro Badoglio who helped Italy surrender to the Allies, and said in part:

A message to the people of the country. The Badoglio-type leaders of the country are deceiving you. They are only securing an idle life for themselves and enslaving you.

Other leaflets warned again Communism, called for volunteers to join the kamikaze squads and said that surrender would not bring real peace.

Conclusion

Kushner concludes that although we like to think of propagandists as insidious militarists trying to influence the people, in Japan, everyone was on board:

Japanese wartime propaganda persisted because it evolved from multiple centers of production. The Cabinet Board of Information, the Ministry of Foreign Affairs, military propaganda platoons, the Special Higher Police, private individuals, advertisers, comedians, publishers and writers all urged the nation to support the war.

Japanese propaganda in some cases was well constructed, especially where the colonial peoples of Asia were promised freedom from the European masters. The PSYOP was less successful in their personal and insulting attacks on the Allied forces and their military. Use of terrible grammar made the leaflets a laughing-stock to the Allied armies, a reminder that a good translators and current usage of the vernacular in propaganda text is key. Many of the Japanese leaflets were well drawn, and the use of caricature and color offers a stunning visual image. However, the cruelty of the Japanese military destroyed whatever good will the psychological operations built, and without the hearts and the minds of the people, the campaign was destined to fail.

As always, readers are invited to write to the author at Sgmbert@hotmail.com with comments or questions.

© Copyright, all rights reserved - 03/21/06