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Distinctive Insignia

DESCRIPTION:

A Gold colored metal and enamel device 1 3/16 inches in height overall consisting of a shield blazoned: Above a white chevron, silver and black checks, charged with three lightning flashes. Below, a West African symbol that represents initiative and versatility. Attached to the shield at the sides and in point a Black scroll inscribed POTENTIA ET ADDUCO ("To Influence and Persuade") in Gold letters.

SYMBOLISM:

The white chevron portrays truthful messaging wedging out the opposing propaganda symbolized by the silver and black checkerboard. There are three types of propaganda. White is truthful and identifiable. Grey may or may not be truthful and often will hide its origin, and black may be truthful or untruthful but is usually considered to be false.

The three lightning flashes refer to the unit's lineage in World War II as the 3d Mobile Radio Broadcasting Company. The green base is the primary branch color for Psychological Operations. The yellow West African symbol for initiative and versatility represents the attitude of the members of the Battalion and indicates the geographical area of responsibility for the unit.

The distinctive unit insignia was approved for the 7th Psychological Operations Battalion effective 16 October 2011.

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Coat of Arms

DESCRIPTION:

Shield: A chevron at the center, black and grey checks above, and below a West African symbol for initiative and versatility.

Crest: A black and white wreath at the bottom, and a truck wheel, on top of which is a depiction of an early model microphone with five lightning flashes above.

Motto: POTENTIA ET ADDUCO (“To Influence and Persuade”)

SYMBOLISM:

Shield: The white chevron portrays truthful messaging wedging out the opposing propaganda symbolized by the silver and black checkerboard. The green base is the primary branch color for Psychological Operations. The yellow West African symbol for initiative and versatility represents the attitude of the members of the Battalion and indicates the geographical area of responsibility for the unit.

Crest: The crest refers to the Battalion's World War II lineage as the 3d Mobile Radio Broadcasting Company. The truck tire indicates this was a mobile unit the microphone is a vintage 1940s style and represents the broadcasting aspect with the three bars indicating the numeric designation. The five lightning flashes refer to the five World War II campaigns the Company participated in.

Background: The coat of arms was approved for the 7th Psychological Operations Battalion effective 16 October 2011.